iPad on F1

[Rhalliwell1]

Just watching the BBC F1 Monaco qualifying coverage and Jake Humphrey is holding an iPad. He isn't doing anything with it (yet) just holding it...

Product placement by Apple?

 

[rakbook]

Here's a screenshot:

Probably running the official iApp:

 

[bassanoclapper]

As a replacement for his usual clipboard, that's some upgrade

 

[bassanoclapper]

Probably running the official iApp:

He said on twitter it was his show notes, though the Timing App is definitely worth the £1 per race price

 

[zen]

Product placement by Apple?

Not on the BBC. I assume he's either always covering the Apple logo, or there is something taped over it?

 

[Rhalliwell1]

Not on the BBC. I assume he's either always covering the Apple logo, or there is something taped over it?

There was nothing taped over it and most of the time you could clearly see an apple logo.



I suppose it is no more product placement than the expensive watches they are all wearing.

From Jake's twitter:

You lot like me rocking an iPad! I use it to keep the script on, sometimes in the sun it is like looking in a mirror though! Enjoy the show?

 

[rakbook]

or the boats...

 

[mattyuk]

'Sometimes in the sun it is like looking in a mirror though!'

Yeah because it really was designed for outdoor use in the blazing sun....

 

[Gav2k]

There is already a thread about this guys.