All iPads iPad Rental - Can I rent the iPads with movies?

Discussion in 'iPad' started by n0logic, May 21, 2013.

  1. n0logic macrumors newbie

    May 21, 2013
    I have a small iPad rental company and was wondering if anyone can clear me about the legal rights to rent my iPads with movies I have bought on iTunes. I think this will add value to the customer as he can have some movies on his iPad when he rents it. Does anyone have any similar experience with this sort of thing?
    Thank you in advance,

  2. madgibbon macrumors regular

    Mar 1, 2013
    It depends on the copyright laws in your country. In the UK this would be illegal as you are effectively renting the movie too.
  3. GoCubsGo macrumors Nehalem


    Feb 19, 2005
    ^ how would he be effectively renting the moving too? If he is providing preloaded content and the price of the iPad rental is the same with or without the movie, I don't think I follow.

    As far as the law, the first question is whether you can load a movie you rented on various devices. I thought iTunes sort of limited that. With respects to the legality of it, you probably need to read the ELUA to determine that.
  4. Consultant macrumors G5


    Jun 27, 2007
    Giving something illegal away for free is still illegal. Most people will get away with it but all it takes is just one customer to complain.

    License to load content on different devices is for personal use.
  5. GoCubsGo macrumors Nehalem


    Feb 19, 2005
    I didn't say it wasn't illegal. I was saying that I didn't follow how downloading a movie through the iTunes store onto an iPad and then renting the iPad itself qualifies as illegal. That was all. I didn't intend to wax poetics about the legality. If the guy wants to know there are two answers; read the EULA and consult his attorney.
  6. TJ61 macrumors 6502a

    Nov 16, 2011
    I think it's because there's perceived value in having that content on the iPad, so one could argue that some of that iPad rental money is being received because of that content. So, he'd be implicitly renting that movie, for some fraction of the iPad rental, something he's presumably not authorized to do.

    That's my guess.

  7. paulbennett95 macrumors 6502a


    Aug 30, 2012
    Long Island, NY
    I suggest calling Apple about it, but I'm rather certain that's against the law, as when you purchase iTunes content, i believe it's only for personal use and you'd need a commercial license for what you're doing. You may have to settle it with the copyright holders of the movies in question.
  8. poloponies Suspended

    May 3, 2010
    Apple's 1st Usage Rule:


    (i) You shall be authorized to use iTunes Products only for personal, noncommercial use.

    So "adding value" for a customer of your business sounds like a commercial use to me.
  9. nStyle macrumors 65816

    Dec 6, 2009
    I think as long as you don't advertise the fact that the iPad will come with movies, at least not publicly, you will be perfectly fine.

    It's a fine line, but I wouldn't worry about it personally. I guess it depends on who I am selling to and in what market though.

    The short answer is: if you want to be perfectly safe, then don't risk it at all. If you expect your business to grow then you need a solid foundation that isn't built on assumptions and gray areas. Conversely, if you mostly rent to friends of friends and the whole process isn't too formal, then I think its fine, but this is, again, a judgment call.
  10. n0logic thread starter macrumors newbie

    May 21, 2013
    Thanks for the input.

    It is definitely a grey area, I have emailed iTunes customer support a number of times but they have proven to offer very little help. The common response I get is a link to renting movies on iTunes, which seems automated.

    I will definitely have to get in touch with them(Apple) to ask questions regarding commercial use because this issue could also apply to app usage.

    A way to look at this could be when you rent a car and ask for a child seat. Does the child seat manufacturer know a company is making money off of their product? But since the apps and movies are all part of Apple, this could change the perspective.
  11. maflynn Moderator


    Staff Member

    May 3, 2009
    It doesn't seem as grey as you make it out based on this response:

    Here's the link where you can read the terms anbd conditions yourself

    You're using the iTunes products and services for commercial use and not personal. Based on that, you're not allowed.
  12. n0logic thread starter macrumors newbie

    May 21, 2013
    So what I see from this is that from the App store you may rent with apps, but for iTunes (movies, etc..) it is only for non-commercial use.
  13. poloponies Suspended

    May 3, 2010
    Poor, poor, poor analogy. The car seat is a product that is sold outright. When you purchase a movie you purchase a limited license, not the product.

    Think of copyright like a swimming pool. The owner of the copyright owns the pool outright. He can sell the pool outright, which requires that he forever relinquish ownership, or he can keep the pool but sell limited access to the pool. So if he wants to sell you a "day pass" or a season pass or lifetime access to the pool her can do it, but the limitations are his to decide. So you can't bring all your friends with you whenever you want if the access is for you personally.

    When you rent or buy a movie, you don't actually own anything other the right to view it on the medium that it was purchased. So, for example, if you bought a VHS tape of Rocky you don't have a right to download a digital copy, that requires a separate license.
  14. takeshi74 macrumors 601

    Feb 9, 2011
    You need to consult your attorney -- not internet forums and customer support.
  15. bri1212 macrumors 6502

    Feb 1, 2008
    The short answer is no. You would have to license the movie content from the distributor, not Apple, for commercial rental or sales, of a device with Movie content.

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