The next round of cable/service provider contract negotiations will be interesting. There were a number of stand offs last year due to disagreemets. There is a disruption taking place, change is certain, yet these companies will not let up on their main source of income... that subscription based on # of households, how long the network has been on air and strength of brand/content. Also, big networks leverage that strength to pull in better rates for other channels in their portfolio.
Subs == more money, but as more users turn off these services, they have to adapt to change. Logging in with your service provider creditials is a lazy an uninnovative solution to the problem. Convergence has been slowly taking place, too bad they prefer to not leverage this shift in user habits. I've worked with them, they think in the terms of how. Things have always worked, fearful of braking what they and fearful of this imminent change.
Ok rant over.o
