Am I genius about to give away a billion dollar idea? I don't care - I just want this implemented. When I rotate my iPad (or iPhone, for that matter), why didn't Apple design things so the volume controls automatically reverse in other words, the volume adjustment becomes intuitive no matter what direction I hold the device? The volume controls should reverse themselves based on the screen orientation. How many times do you accidentally lower your volume instead of raise it, or vice-versa? ALL THE DANG TIME, right?! Boom! Fix it please, Steve-o. Maybe this has already been discussed previously, and I know this forum is not a direct channel to get these things moving - but I was wondering if this idea has already been discussed or if I'm somehow a clairvoyant gadget user? How can I get a job testing gadgets at Apple - I've got about a million more of these. I could not find anything in google or the local forums about this.