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Discussion in 'iPad' started by SteveNewton, Feb 16, 2010.
It looks sick!
It looks like pretty much every other iPad demo video on the internet.
That looks really nice. Very encouraging that magazines are getting excited about producing apps for these kind of devices.
Except they're building it using Flex (Adobe's SDK for Flash/AIR)
And testing it on a non-iPad device. I hope this doesn't mean they think they're going to be able to deliver the same experience as using XCode.
Looks incredible, and I'm so glad they decided to incorporate beautiful full-page ads more like a print magazine, as opposed to tacky web ads.
By the way, if the Adobe player is lagging for anyone, there's a better video here: http://www.wired.com/epicenter/2010/02/the-wired-ipad-app-a-video-demonstration/
They've said it will export to an iPad & iPhone format easily. So long as it runs as smoothly on the iPad as it does in the video, I'll be more than happy with it!
So even though Flash sucks, it is good to see Adobe creating tools for publishers to use to take advantage of this new era and opportunity.
That definitely looks like the kind of experience I was thinking of... The way they incorporated the ads and made them interactive were very good.
Some magazines are obviously ready for the revolution, other publications will drag behind and some will die off trying to find their way.
It doesn't [run smoothly], at least not in its current form. Search for Flash CS4 export to iPhone and see the apps in the app store now that use this method. They are not up to par for whatever reason.
I will subscribe, Im hoping that 3d Artists will improve their format as well having a screen larger than the ipod will make nice to read.
The key is that they have a tablet team -- this is essential if they are going to take the form seriously.
Of course, Wired built their first tablet demo in Flash -- oops, big mistake.
As someone mentioned on the Times Media Decoder blog, the "monthly" format is a bit of a left over from print days. I wouldn't be surprised to see magazines emerge that dump the idea and just go to "updated" magazines. We'll see.
My take here.
Video demonstration now up on YouTube
The Real Web 2.0
Real. Good. Actual. Design. Integrated with web interactivity is the future. I'd call it the REAL web 2.0. The world got so caught up with the accessibility and freedom of the net, we left behind a lot of content depth and general good aesthetics. If blog like short form articles are the future of print media, I'm sad. I still buy the occasional magazine because I want a full view of some subject they are covering, breaking news has nothing to do with it.
The web as we see it today isn't going away, I realize, but reading stuff like National Geographic in blog form for free really @#$#s up the whole concept. I'm willing to pay the right price each month to enjoy real journalism, without typos and with actual thought and depth. I hope this format catches on and does what it is promising.
I don't like this Adobe AIR stuff. Why couldn't Wired make a native app?
I have a bad feeling about this. (Even though I use TweetDeck on OSX which uses Adobe AIR)
Wired know they're primarily aiming at iPads, seeing as that's the title of the video; "Wired on iPad demo."
If it doesn't run as smooth as the rest of the iPad interface, I'll be very disappointed that Wired were using that distribution platform and I expect Wired themselves would be too.
I think it would be good if this type of design and functionality can be implemented into the epub format natively.
I think it looks pretty damn slick. Reminds me of the SI book but better. I like having the left/right up/down for the stories. I think this is really nice.
Very good point. A good, true ad is interesting, and gets you to want the product. Think Apple, think budweiser Clydesdale ads, think the new intel ads.
Most web ads (Flashed based BTW) make most people want to jam a fork into their eye.
Just like content providers have to step up their content for the iPad, marketers should as well.
Love the Wired deal all around.
Isn't this the truth. Just watched the video again. If something like comes out I can see some really nice magazines coming to the iPad.
Not only do I think people prefer large full-page ads, but I believe people actually enjoy them
people stop and read ads. But people hate web ads, dancing along at the corner of their eye.
If any iPad publishers try and weave little web ads in their content, we should point out the virtues of actually making those ads much bigger!
Reminds me of looking at .pdf mags on my MBP. Show me something productive.
It looks nice but I wish there was a single app for viewing/purchasing magazines/newspapers like iBooks.
This is what I am actually MOST excited about regarding the iPad, a new dynamic periodical model.
Everybody wins: it's cheaper to produce, it's more convenient to 'carry around' a dozen periodicals for reading whether you are around the house or traveling, and it's 'greener' for the environment (if you care about that).
This was not mentioned in the keynote, but once this idea goes viral, more people will consider an iPad or similar device.
Imagine this context also taken to the realm of textbooks. A professor can tag the text for you to read, highlight key ideas, scribble down explanatory notes.... At the same time, you can highlight an area you would like to discuss further and it is also highlighted on iPads within your study team.
Plenty of options out there....
These last points are exactly what the iPad is all about, exactly why it will be a big success. A lot of people don't seem to get it, but if one reads a lot of the reviews of those who have been able to touch one and those who get it and are writing software for it, you can see the magic. It is how the user interacts with apps and the internet that makes it so great. There is a lot of capability in what can be done with the apps with the touch interface. Look how so many of you have reacted to this video of what Wired is doing with just a magazine, or even the New York Times and their app for reading a newspaper. Who ever thought those activities would be fun?! Think how many games there are already on the iPhone/iPod Touch that use the accelerometer and touch system to run and how much more fun these will be on a bigger screen with a faster system. Imagine all the new apps coming for the iPad that we haven't thought of yet.
This is why so many of us know the iPad will be a success, and why we are excited about it. I've been waiting for this for a couple of decades!
I agree totally with you. This is why I think the iPad will be a success (at least by the second revision.)
I like the way Wired did their app, left/right to browse up/down to read the article. It will be interesting to see what different ways publishers will have to show their magazine/newspaper and if you don't like how they do it, tell them and if enough people don't like it they will most probably change it.
It looks like they got my subscription for the iPad version.