Cook is waaaayyyyy too focused on public perception and shareholder sentiment. He’s also the guy that would argue in meetings why they couldn’t just keep the same USB2.0 slot because when he polled users against USB3.0, they didn’t really notice the difference in speed. He’s always cared more about shaving off pennies per unit than he cares about actually spending the money and time to refine products and make them compelling. Hell he has no idea how technology even fits into our lives his interviews are perfect evidence of that; he’s never said anything insightful or even worth contemplating. His entire public image is one big commercial for Apple products written by marketing that he’s committed to memory. “We here at Apple believe…”, “This new iPhone takes the perfection…”, “We think you’ll really love the new iPad, now here’s…”. Jobs definitely was unique in that he did bring a lot of spirituality and integrity to Apple. All of which made a great dynamic against Jobs, who would almost tank companies to make “perfect” products.
Cook’s counterbalance is gone though. And it’s shown for some time.
OS26 has been the worst piece of software they’ve ever put out (been with them since ‘06 exclusively), without hyperbole. Even aside from what anyone thinks aesthetically, the actual performance and quality of OS26 is quantifiably abysmal. Not just because of the bafflingly poor UX (every function buried under sub menus in claustrophobic little widgets) or a failure to execute Liquid Glass (it has been horrendously fractured since WWDC25), but the fact that a third of their 165k employees are software engineers. Without working software, the entire kingdom comes crashing down (at least in my eyes) and we are right back to utter mediocrity.