There are software products that are so full-featured that people go oooh and aaah.
Then there is Apple. Take a well established software, strip out of the advanced stuff, and release it. Yes, we have Notes on the iPhone, yes, a Calendar, yes, a Calculator.
And then with each iteration, each new version they add in stuff, and the users go: Oh, that's nice.
Notes got formatting and lists, version...whatever.
Calendar got week numbers, 10 years after launch.
Calculator got scientific mode by using it landscape, iPhoneOS2
All the while they could've just released a full-featured product to start with.
This is Apple TradeMark.
This is Their Way.