After marveling at this thing for the past week I figured out why I love this thing so much.. The PC at first were mostly built around 'producers of information'. We are now in an age where consuming and info sharing are just as much if not more important to the average PC user. The GUI of PC's just aren't tailor made to do. Not that they don't do it well, but the iPad and tablets do it better. They are designed from the ground up to function equally well in both areas. I may be making assumptions here but take it for what it is.