Innovation ? LOL.
That's long time ago that Apple traded Marketing for Innovation. Last "innovation" was the facial recognition that works...
Since then nothing really. Apple is now trapped in its development model, producing new devices (or the same in new "refreshing" colors, new chip 1,5 times faster as the previous generation "awesome").
You'll notice Apple's marketing argumentation they "introduce" "the best" iPhone/Ipad ... "the fastest" ... but where is the innovation? It is all about selling, selling, selling always more. It is not what end consumer want (wasting valuable ressources, using more power for exactly the same thing, ...).
I don't think Apple is going to innovate here and break this model to align and set the trend toward another and better way of consuming.
Instead of this they produce buggy software that requires more power, memory .... extend existing functionality to their "ecosystem" ... functionalities that only a few people use or that are useless because they don't work correctly (SIRI, Home, Handoff, etc.)
I don't expect them to fix the battery drain before Christmas, there are some "aswesome" magsafe battery out there for sale.