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It's not inevitable. I've used my iPhone 7 in a saltwater pool, 8 Plus in the pool, X/XS and 11 Pro regularly washed off with soap. Don't do it if you don't want to, but don't claim its inevitable either.

Beyond that, there’s no guarantee OR warranty that will cover you when it inevitably fails.

For the same reason some people don't understand that "waterproof" isn't a thing. Even a Rolex Deep Sea Dweller isn't marketed as waterproof, and that's about as waterproof as something gets. Pretty much nothing ever is. So things that are water resistant become "waterproof" in slang.

Why do some people still struggle to understand that water resistant is not the same thing as water proof?
 
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For the same reason some people don't understand that "waterproof" isn't a thing. Even a Rolex Deep Sea Dweller isn't marketed as waterproof, and that's about as waterproof as something gets. Pretty much nothing ever is. So things that are water resistant become "waterproof" in slang.

Do you know why that is? I mean, you’re mentioning that there’s no such thing as ‘waterproof’, but there’s actually a legality behind that, the federal trade commission prohibits the term waterproof to be used by any watch manufacturer in North America.
 
For the same reason some people don't understand that "waterproof" isn't a thing. Even a Rolex Deep Sea Dweller isn't marketed as waterproof, and that's about as waterproof as something gets. Pretty much nothing ever is. So things that are water resistant become "waterproof" in slang.
If "waterproof" isn't a thing, then perhaps manufacturers should refrain from using the word "waterproof" as well as the implication?

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Of course I do; there's a reason I made that distinction. I'm saying that because people think that waterproof and water-resistant are two different marketing terms that mean two different things.

BTW the FTC has nothing to do with ads in Canada (or Mexico); our regulations are actually pretty different from yours.

Do you know why that is? I mean, you’re mentioning that there’s no such thing as ‘waterproof’, but there’s actually a legality behind that, the federal trade commission prohibits the term waterproof to be used by any watch manufacturer in North America.

Well that's an interesting find! I can't say I've ever seen that in marketing, or on a watch (I have several). Also a contradiction to US law it seems (see Relentless Power's post above). There are always exceptions as I'm sure you know.

If "waterproof" isn't a thing, then perhaps manufacturers should refrain from using the word "waterproof" as well as the implication?

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