Well I'll be getting one. Notch has never bothered me.
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iPhone 12 and iPhone 12 Mini Leaked in Blue, Red, Green, Black, and White
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You really do think Apple focus at 100% to give you the best iPhone yearly ? It's completly wrong.
They have a strict roadmap and provide very incremental yearly upgrades on hardware, they do the minimum to stay credible on high-end market vs Android and to give people few reasons to upgrade.
Saying they can't reduce the notch is just ridiculous. Fanboys are so cute here.
As Otternonsense said Apple invest a lot on movies and in software in general. They know selling just pure hardware in not sustainable in the long run. They will push more and more services (Apple TV, iCloud, Music, Arcarde etc) while the hardware product is more and more mature (= less sales = descreasing market size). Expect huge investement to bring exclusive movies and games on theirs services. Expect more and more free trial of Apple one on all new Apple device etc.
If Apple just focus on bring a perfect iPhone (5nm, 120Hz, no notch, optical zoom x10 etc etc) they just kill their own business in the long term.
You can’t just make something possible. It takes R&D which is a combination of money, people and time.
There was a rumour/twitter post posted here on macrumours a couple of days ago, explaining that the 12 mini's notch is narrower than normal, but slightly deeper as Apple re-arranged the sensors. Looking at 12 Mini in these images, and its noticable if you look close enough when compared to the iphone 12(or maybe my eyes are playing tricks on me).
Has there been a recent poll anywhere as to how many iPhone users still go naked versus using a case that is not clear on their phones?
Going naked would be too stressful for me. Clear cases seem to always turn yellow.
Yes it does. And it takes serious leadership to crank that R&D to the max and produce outputs within a time period. What we see coming out of Cupertino recently simply isn't it.
How do you know? What are these time periods you speak of? How do you know what they are and who has defined them?
Your post looks a lot like you are saying that because YOU think something should have been done by now that that is evidence that Apple are not spending enough on R&D.
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I agree, Apple likes when it’s products are noticeable and different. For the time being the notch does that. Eventually they will change it when they will need a new look.
They went really boring with the regular 12 colors this year. None of the Corals, Lavenders, Yellows, etc.
That’s an odd definition of brutal. The notch exists for a reason not because Apple engineers are too lazy to get rid of it.
The proof is in the pudding. 4-10 year old Mac designs, 2-6 year old iPad designs, 4-6 year old iPhone designs (including today's), buggy software, derelict designs like the OG pencil and Magic Mouse 2 still on sale. Patents not applied across the board, like ProMotion. That doesn't really shout strong R&D or robust product management.
What I know is that Apple after Steve's return managed to produce more with less and maintain a trim, tidy product portfolio with better update cadence. Now that they're an empire with virtually unlimited resources they somehow can't, or "technology has peaked"? What a crock of 💩
iPhone ownership seems to have always included a bit of contradiction.
Buy a beautifully sleek and elegant phone, then slap a screen protector on it, and put it in a case, so that in 2 years one can resell a pristine looking phone to the next person... without ever truly enjoying the beauty of that phone themselves.
Far too many put their expensive iPhones in luggable Otterbox cases and then look down their nose at those with Android phones that are "clunky" and "chunky". 😅
The last iPhone I owned was the original SE which had a design that didn't need it to be treated like a Faberge egg. (I still have that SE and it now serves as an iPod Touch Pro).
Of course no notch would be better and before I got my Xr the notch bothered me a lot a lot. But in reality it doesn't bother me in daily use. So no notch would be preferred and the 5,4" with no notch would be the perfect phone. But apparently today is not the day for this.Yet.
You are thinking of a time where there were major steps in product developments because there was low hanging fruit. That fruit has long since been picked hence you don’t see any real major developments from any smartphone manufacturers these days.