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iPhone 12 May Launch Earlier Than Usual in South Korea

MacRumors

macrumors bot
Original poster
Apr 12, 2001
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The upcoming iPhone 12 lineup may launch earlier than usual in South Korea, reports The Korea Herald.



South Korean telecoms firms speaking to The Korea Herald have said that the iPhone 12 lineup will launch ahead of its usual schedule. Normally, the release of new iPhones in South Korea comes about one month after launch in the United States. Last year, the iPhone 11 arrived in South Korea on October 25, considerably later than its September 20 launch in the U.S.

South Korea was the first to commercialize 5G telecommunications in April 2019, and as of July this year, the country already has almost eight million 5G users. South Korea is expected to be a key market for Apple since the iPhone 12 lineup will be the first with 5G, so this may explain the earlier launch. Crucially, the iPhone 12 Pro Max may be the first smartphone available in South Korea to support the high-frequency 28GHz band for 5G communications, making it considerably more appealing to those with access to the frequency.

Apple is also likely looking to expand its South Korean market share, where it currently owns just 19 percent of the market. Samsung dominates the South Korean smartphone market at 67 percent. An earlier launch, in alignment with other key regions such as the United Kingdom and Germany, may help the company gain more of a foothold in South Korea, and indicates how the country is increasingly important to Apple.

The sources added that South Korean telecoms operators are preparing for the launch of iPhone 12 models in late October or early November. Rumors now seem to be pointing toward the iPhone 12 being unveiled on Tuesday, October 13, followed by a launch on October 23.

Article Link: iPhone 12 May Launch Earlier Than Usual in South Korea
 
Last edited:

one more

macrumors 68000
Aug 6, 2015
1,788
1,507
Earth
“An earlier launch, in alignment with other key regions such as the United Kingdom and Germany, may help the company gain more of a foothold in South Korea...”

Surprising, as Germany is actually very far from a “key region”, as it is
currently dominated by Android:

63E2AF54-C703-4CE4-9ADC-A7F66639B46F.png


South Korea is quite similar:

D834D4F4-88B2-48B5-9AF3-200203100566.png
 

Veinticinco

macrumors 65816
Feb 25, 2009
1,190
868
Europe
Ooh a whole month earlier than the usual month late release. And this alone will help Apple “gain a foothold” in Samsung’s South Korea because technically Seoul has mmwave? What a complete load of nonsense this “story” is. MR is rapidly becoming the Daily Mail of tech news.
 
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HeavenDynamic

macrumors regular
Apr 21, 2015
113
693
“An earlier launch, in alignment with other key regions such as the United Kingdom and Germany, may help the company gain more of a foothold in South Korea...”

Surprising, as Germany is actually very far from a “key region”, as it is
currently dominated by Android:

View attachment 960550

South Korea is quite similar:

View attachment 960551

France is also hugely dominated by Android and we have always been in the first launch wave of new Apple products. I don't think market share is the only data to look at to define a key region.
 
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PickUrPoison

macrumors 604
Sep 12, 2017
7,755
9,972
Sunnyvale, CA
Ooh a whole month earlier than the usual month late release. And this alone will help Apple “gain a foothold” in Samsung’s South Korea because technically Seoul has mmwave? What a complete load of nonsense this “story” is. MR is rapidly becoming the Daily Mail of tech news.
As much as the story may trigger you, MacRumors is reporting on a story that was published by The Korea Herald, which they attribute to South Korea telecom companies. Presumably, they are well aware of the launch schedule.

Is it possibly a bogus story? Sure. Is it something MacRumors should publish? Why the hell wouldn’t they?

You’ve been here for over a decade. Is it actually possible that you’re still confused as to which articles are appropriate for publication here? The MR analysis seems sound 🤷‍♂️
 

syklee26

macrumors 6502
Jul 26, 2005
408
367
Prioritizing Korea after bullying Korea's 3 big telcos for years (and getting fined for hundreds of millions of dollars)? Good luck with that.
 

apparatchik

macrumors regular
Mar 6, 2008
180
364
“An earlier launch, in alignment with other key regions such as the United Kingdom and Germany, may help the company gain more of a foothold in South Korea...”

Surprising, as Germany is actually very far from a “key region”, as it is
currently dominated by Android:

View attachment 960550

South Korea is quite similar:

View attachment 960551

Well, iOS doesnt compete within the massive sub €300 market which is dominated by Android devices, if you take the market brackets where Apple does compete €400 and up, the numbers switch, which is to say Apple dominates the brackets it competes in, they also take home 90% of the industry’s profits, in that light Im pretty sure Germany is among top 10 markets for Apple.
 
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Grey Area

macrumors 6502
Jan 14, 2008
251
543
Well, iOS doesnt compete within the massive sub €300 market which is dominated by Android devices, if you take the market brackets where Apple does compete €400 and up, the numbers switch, which is to say Apple dominates the brackets it competes in, they also take home 90% of the industry’s profits, in that light Im pretty sure Germany is among top 10 markets for Apple.

Also, Germany is the largest EU country and the largest European country after Russia. Having ~30% market share in Germany is likely worth more than ~50% in Norway or Switzerland, and growing the German 30% to 50% would mean way more additional profit than growing to 70% in those smaller countries.
 

JPack

macrumors 603
Mar 27, 2017
6,488
10,824
In short, if your country has widely adopted 5G, you’ll probably see higher allocation of iPhone 12 units to your region. There are over 100 million 5G subscribers globally.

Since last year, some countries have more than doubled their mobile download speeds according the Speedtest Global Index.
 

ss2cire

macrumors regular
Jun 18, 2008
103
73
Earth?
“An earlier launch, in alignment with other key regions such as the United Kingdom and Germany, may help the company gain more of a foothold in South Korea...”

Surprising, as Germany is actually very far from a “key region”, as it is
currently dominated by Android:

View attachment 960550

South Korea is quite similar:

View attachment 960551

isnt that kind of the idea? launch earlier and try and gain more share? :)
 

bbdani

macrumors newbie
Aug 24, 2009
15
5
Europe
Also, Germany is the largest EU country and the largest European country after Russia. Having ~30% market share in Germany is likely worth more than ~50% in Norway or Switzerland, and growing the German 30% to 50% would mean way more additional profit than growing to 70% in those smaller countries.

Agree on the last part. But Germany ranks 4th in size in Europe. Russia does not even belong to europe. And if you mean whole Eurasia than Ukraine is bigger than Germany (ranks 6th) as well.
 

Brandhouse

macrumors 6502a
Aug 6, 2014
541
869
The problem with Americans capitialising every word is that when you read a headline such as, 'iPhone 12 May Launch Earlier Than Usual in South Korea', is that on first reading it sounds like an iPhone is launching on 12 May. So you have read a second time to understand the headline. Why Yanks capitialise every word, then for some reason choose not to capitalise one word in the headline makes little sence.

Love Yanks barstardising the English language and grammar.
 

Grey Area

macrumors 6502
Jan 14, 2008
251
543
Agree on the last part. But Germany ranks 4th in size in Europe. Russia does not even belong to europe. And if you mean whole Eurasia than Ukraine is bigger than Germany (ranks 6th) as well.

I was referring to population sizes, and there Germany is 1st in the EU and 2nd in Europe. Area has little relevance for OS market share and profits. The eastern boundary of Europe is a bit arbitrary, as is its whole continent status actually, but the most densely populated western part of Russia (including Moscow) is most definitely in Europe. I could have limited myself to EU countries, but that would leave out Norway and Switzerland, two of the few iOS-centric European countries.
 
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