With the Apple Event now on for November 10, does anyone else think the press embargo for reviews for the remaining iPhones will be lifted tomorrow? While the other iPhones reviews came out the Tuesday before launching to the public, I imagine Apple wouldn't want people distracted with iPhone reviews during its Mac focused event next Tuesday...
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iPhone 12 iPhone 12 mini / iPhone 12 Pro Max embargo lifting tomorrow?
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likely next week. If I remember the 12 and 12 Pro embargo lifted few days before it's launch day (10/23)
Exactly. I don’t see any reason they would do it differently than they did with the 12/12 pro. The week after preorders on a Tuesday-Wednesday most likely
Did anyone read the post? I know the other iPhones’ reviews came out a few days before release. However, in the case of these phones, that Tuesday before release (November 10) falls on the same day as another Apple Event. Would Apple really canabalize its own press coverage?
They might have a different day for that reason, or Apple may like the full day of Apple press coverage. It won't be tomorrow, with election there would be zero press coverage.
Nope, Apple's embargos are lifted on the Tuesday before a Friday launch. So next Tuesday in this case.
I can see them doing event Tuesday, followed by lifting the embargo on Wednesday to make a play for two days of coverage.
I can imagine Apple wanting people to talk about the new MacBook's the rest of the week and still give the iPhones enough attention too in the press. As the 12 and 12 Pro reviews were the most important (first time the reviewers actually held a new generation iPhone) the Mini and the Max reviews are still important.
If they would lift the embargo on Tuesday the reviews would be snowed under (or worse, the MacBooks wouldn't get enough attention). Maybe the embargo lifts on Friday so people can talk about the Mini and the Max the entire weekend and Monday and then shift focus to the MacBooks on Tuesday. Especially as many reviewers already have at least the Mini for a couple of days now.
If they would lift the embargo on Tuesday the reviews would be snowed under (or worse, the MacBooks wouldn't get enough attention). Maybe the embargo lifts on Friday so people can talk about the Mini and the Max the entire weekend and Monday and then shift focus to the MacBooks on Tuesday. Especially as many reviewers already have at least the Mini for a couple of days now.