I think a lot of people equate zoom to bringing an object ‘closer’ in a photo. Thus, zoom is often equated with the telephoto lens. I’m not sure the average person considers zooming ‘out’ with ultra wide as optical zoom.
When the telephoto lens was first introduced, it was marketed as 2x zoom. For years, zoom was only equated to zooming ‘in’. Last year, I read a lot about 0.5x vs 1.0x vs 2.0x on the pros but I never saw Apple talk about the 4x zoom ‘range’. Doesn’t mean it wasn’t said, I just don’t recall it. And I certainly don’t recall the 11 marketed as having 2x zoom to account for the range of zooming ‘out’.
So again, I think a fair amount of people, when hearing 4x or 5x zoom, equate that to a stronger telephoto lens. That’s how Apple always marketed it. But now, they shifted the focus to ‘range’ and I won’t think that was unintentional at all.