I bet Apple engineers in the safety of their laboratories with replacements nearby do. And Marketing folk in their carpeted offices do. Customers in real life tricked into rocking their phones naked by Apple’s marketing, commercials, and jewelry-like designs are like motorcycle riders. It’s not a matter of if but when… it really is quite the paradox that the one thing we carry around as much as our thoughts (and pro to being dropped regularly, like our thoughts) is designed so poorly for long-term durability unless all the jewelry is covered by a case!