iPhone 13 Pro Costs Around $20 More to Build Compared to the iPhone 12 Pro, Despite Being the Same Price for the Customer

[Deadeyeshark]

Well given the increased memory footprint of all these new formats - Apple should get that money back easily on the iCloud/Storage side 🙂

Not from the peeps with a 2 xlegacy Apple ID’s who can’t stack their storage to 4tb.

 

[willnpc]

😁
View attachment 1856305

That is insane. who is charging that extra money?

 

[johnnyenv]

Apple you okay mate?

 

[LFC2020]

That is insane. who is charging that extra money?

Apple and our government. 😊😂

 

[LFC2020]

That is insane. who is charging that extra money?

Maybe you’d like a 16” MacBook Pro 😳😂

 

[Armada2]

But there are no headphones or plug to charge.. so yes Apple still charging more..

 

[amaze1499]

Why is every YouTube/Influencer (or whatever you want to call it) actually claiming the price to be the same?

In Europe iPhone13 starts today at 899€ vs iPhone12 799€. According to MacRumors.com iPhone12 started even at retail 649$ in 2020? (iPhone 12: Should You Buy? Reviews, Everything We Knowhttps://www.macrumors.com › roundup › iphone-12)

iPhone 12 64GB started at 876€ in 2020. iPhone11 started at 799€ in 2019 sells today for 579€.
All retail prices AppleStore give or take a few Euros because of fees, taxes etc.

However compared to recent years base prices actually increased across the product line in Europe. You are welcome to correct the prices I found if you have another valid source, but so far the claim "prices stayed the same" can be questioned.

 

[Xtir]

Being overpriced has nothing to do with how much the company spent on the product.

And BTW, these are estimate build cost upon an earlier estimation from techinsights, presented here as exact numbers.. could be far from the true figures.

 

[otozuz]

999$ if you live in USA. In Europe iPhone 13 Pro starts from 1189€ which is ~1382$ 🤬

In the States $999 is before taxes though 🙂

 

[Sir Ruben]

Wow thanks Apple, you truly are generous. Anyway I need to get back to figuring how to juggle my fast charging brick that came with my iPhone 11 Pro between my new iPhone 13 Pro and my new MagSafe charger and my wife's iPhone 13. Apparently we have them lying around everywhere see.

 

[The Game 161]

Don’t worry I’m sure the prices go up next year

 

[one more]

No worries, Apple should be able to handle it, as they are no longer including EarPods and power adapters with their iPhones, each of the two selling for 19$. 🖐

 

[henrikhelmers]

What's the margin of error in their estimates?

 

[holisticrunner]

Oh you poor Apple! Let's feel sorry for their loss. 😔

Oh poor Samsung users ... looks like they are getting robbed.

 

[R Kenny]

In the UK my iPhone 13 Pro cost £949 including VAT. That’s £50 less than I was expecting. Probably still overpriced but a welcome reduction.

 

[Pezimak]

The price in the U.K. for the 13 Pro and Pro Max start from £50 LESS then the 12 Pro and Max did, I'm frankly stunned Apple did this and they haven't done the usual 1$ to £1 direct conversion.

 

[heystu]

I'm setting up a fundraiser for my new favourite charity, Apple Inc. If anyone wants to donate to help them through this difficult time let me know...

 

[MathersMahmood]

OMG how amazing and generous of them!!!

 

[bluegt]

No way this is accurate.

Labour & electricity costs have increased significantly in China and Vietnam…
Transportation costs have also gone up.…
There is also a massive shortage for high-end silicon which has led to higher chip prices…

I’m sure Apple achieved some manufacturing efficiencies, but they would be marginal in comparison to the above.

 

[theSpringMaster]

Apple will only make a Fantabillion dollars this year instead of a Godzillion.

Now for some reason, I'm craving a Fanta. 😂

 

[Marzel]

Even assuming these cost calculations are correct, extracting profit margins just by comparing to the base iPhone price is deceiving. Apple (as well as most other companies) relies a lot on higher specced configurations, which are massively overpriced compared to actual component costs. Apple is offering 256, 512 and 1T storage configurations that only slightly increase building costs while increasing profit margins tremendously.

 

[contacos]

They actually increased the price of the iPhone 13 here in euro but the price of the „Pro“ remained the same

 

[Da_Hood]

iPhone 13 Pro 128GB = from 1229 euros(about 1427usd) in Greece, vat:24% included...

Would VAT be 24% if you hadn't done yourselves greek style?

 

[T'hain Esh Kelch]

NOW Apple is doomed!

 

[randyhudson]

There's no way these phones cost more than the out-of-warranty replacement fee.

Apple Service and Repair for iPhone - Apple Support

Learn how to get service for your iPhone. We can troubleshoot the issue and help you arrange a repair or replacement. Find out the costs and service options near you.

support.apple.com