It's a bit sad that a simple new color is what makes news these days. And also, how cheap is that to only give such a poor color choice ?
Car makers have faced this issue for a very long time, and they all figured the solution : have a base set of colors everyone likes (black, white, silver, gray, red, blue) or at least doesn't dislike, then have a few "exclusive colors" for this model (gold-yellow, electric blue, matte gray,...) with a small price increase, and for those wanting the luxury service some built-to-order colors from a large list with a hefty premium on the price (wine red, olive, pink, etc...).
This works for for everyone: consumers are happy with the options (they can get the color they can afford, the trendy one or the one they absolutely want) and the margins on the options allow the manufacturer to squeeze even more out the consumer's pockets.
But no... here's Yellow. Eat this, peasants.