iPhone 15 Event to Use Same Pre-Recorded Format as Last Year

[MacRumors]

Apple's upcoming iPhone 15 event on September 12 will adopt the same format as last year's iPhone event, involving an in-person component with members of the media invited to Apple Park, a pre-recorded video presentation, and hands-on time with Apple's new products afterwards, according to Bloomberg's Mark Gurman.

In a post-pandemic 2023, some may have hoped that Apple would hold a traditional live presentation on stage in front of an audience for its flagship iPhone unveiling this year, but it was arguably already clear at WWDC in June that this is now Apple's preferred event format going forward.

WWDC 2023 was held online with an in-person component, and like the previous WWDC, randomly selected developers and students were invited to Apple Park for one day to watch the pre-recorded keynote video, meet some of the teams at Apple, and attend event activities.

Recording its presentations in advance allows Apple to have strict directorial control over announcements and avoid any embarrassing mishaps, while applying digital production effects and slick transitions as it segues between product unveilings.

https://twitter.com/x/status/1567558230141988866

Apple is expected to introduce four new iPhone models, including the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. The event should also see the debut of the Apple Watch Series 9 and a new Apple Watch Ultra, final details and launch dates for iOS 17 and related operating system updates, and perhaps other announcements.

Article Link: iPhone 15 Event to Use Same Pre-Recorded Format as Last Year

 

[Adithya007]

Bring back the classic in person events!! This new style is no match duh.

 

[sunapple]

That makes sense as the phone will also use many of the same components as last year.

 

[klasma]

That makes sense as the phone will also use many of the same components as last year.

They could almost use the same prerecorded video.

 

[MasterControlProgram]

Good. The live events were so tedious with the audience standing up and clapping like sea otters every time Tim Cook came on stage. Waiting for them to stop clapping must have added a good 20 minutes to the run time.

 

[contacos]

ugh I hate those. Too many fade in and outs with different people at different locations every 5 minutes. Totally takes away the focus of the actual product. Just go back to the basics of a black screen with some single catchy words on it

 

[abatabia]

Kinda prefer it this way.

 

[klasma]

Tim looks like he's preparing to punch someone.

 

[EllZ89]

pre-recorded videos. the way they got away with removing the power adapter out of the iPhone boxes without being met with insane boos from the crowd and possibly forcing a U-turn on it.

 

[klasma]

Totally takes away the focus of the actual product.

You also never see the actual product, only renders.

 

[ricketysquire]

On an unrelated note, I'm going to pre-record myself doing work and send it over to my boss. Hopefully I can skip out the day.

 

[japanime]

I understand why they now choose to do it this way, and I'm all right with it.

But, honestly, they feel so sterile compared to the keynotes Steve Jobs used to give. Those of us old enough to have experienced those, either online or in person, are very lucky.

 

[dext3rr]

They could almost use the same prerecorded video.

It's THE BEST iPhone we have ever made.

 

[klasma]

It's THE BEST iPhone we have ever made.

They should rename the lineup: iPhone Good, iPhone Better, and iPhone Best. Just for clarity.

 

[123]

They could almost use the same prerecorded video.

I mean "it's the best phone we've ever released."

 

[thiscatisfat]

Can't wait to watch an hour and long ad. I miss the good old days.

 

[applepotato666]

Tim looks like he's preparing to punch someone.

Us with the Pro pricing lol

But really I prefer the pre-recorded variant. It has no weird pauses and is more entertaining. Doesn't make that big of a difference. I suppose it's easier for them too, not having stage fright and all that comes with doing it live. A win-win in my books. I always doubted they'd ever go back to regular live events.

 

[ProfessionalFan]

I’m pretty sure they are never going back to the old way. This new method is more polished and doesn’t have long unnecessary breaks for applause. Just has all the info cleanly and well presented. As a customer, i much prefer this format.

 

[senttoschool]

I understand why they now choose to do it this way, and I'm all right with it.

But, honestly, they feel so sterile compared to the keynotes Steve Jobs used to give. Those of us old enough to have experienced those, either online or in person, are very lucky.

The problem is, the live presentations post-Jobs did not work that great because Apple employees don't have the same showmanship as Jobs.

I prefer this pre-recorded format. It feels more compact and professionally done and it's honestly better for online viewers. Live presentations were great in the era before live streaming and before Apple became such a global company, ie 2001. Apple never really adapted until covid forced them to.

 

[ProfessionalFan]

Can't wait to watch an hour and long ad. I miss the good old days.

The old way was an hour long ad also though. The only difference was that it had “bloopers” and applause breaks mixed in.

 

[Spike1999]

They could almost use the same prerecorded video.

Just think they also could sell the office building as it's hardly used, it's probably cheaper just to use a green screen.

 

[ProfessionalFan]

You also never see the actual product, only renders.

This isn’t always true. They’ve shown the real product on these prerecorded videos at times.

 

[ProfessionalFan]

They could almost use the same prerecorded video.

Get it guys? Cause they changed nothing! Same joke every damn year. Get some new material please, “comedians”.

Well anyway that’s incorrect. Even just going off some leaks, we know of a few changes. Could be even more stuff we don’t know about.

 

[Wildkraut]

Boring, seems like Tim fears realtime customer response during the keynote.
It would be filled with booooo’s and laughters.

 

[senttoschool]

I’m pretty sure they are never going back to the old way. This new method is more polished and doesn’t have long unnecessary breaks for applause. Just has all the info cleanly and well presented. As a customer, i much prefer this format.

Also probably much better for the employees. It's easy to do as many takes as you need to get it right for a video. Marketing will write the script and you just have to act it out. Maybe it takes 1-2 days per employee.

For a live presentation of this magnitude, you'd have to practice for weeks and I'm sure the employees can't be very productive in that time.