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I feel the only appropiate reaction to these news is:

duh.​


I mean, did anyone really think they would go back? The new format is so much slicker and more professional. Plus they don‘t have anyone with the stage presence and charisma of Steve Jobs anymore anyway (well, who has).
 
I feel the only appropiate reaction to these news is:

duh.​


I mean, did anyone really think they would go back? The new format is so much slicker and more professional. Plus they don‘t have anyone with the stage presence and charisma of Steve Jobs anymore anyway (well, who has).
Craig has good charisma, but I agree he isn't Steve since nobody is.
 
I prefer the pre-records.

It was a little jarring at first given all we were used to was live presenters.... but of course at the time of Covid it was a very necessary approach.

But the pre-records are very slick and im pleased to see them continue going forward.
There was something slightly irritating about the constant whoops and cheers from the audience every time something mundane was mentioned like a new colour....
... of course in Apple's favour it is far more in their control and they avoid the odd misstep where the audience uncontrollably laughs or gasps at the pricing of something - I recall clearly the audible gasp when they announced the Monitor would not have a stand but you could buy for for $900. Must have annoyed Apple that one...
 
still think this is the better way to go. Nintendo led the way with Directs (whoever originally made this point months ago with a fantastic pic of Iwata, show yourself), it was only a matter of time before other companies followed suit (COVID just happened to hasten this switch). will I miss live demos (which in and of themselves were meticulously pre-planned with pre-release products)? yes. do I think it’s a perfectly fair trade-off for the brevity gained from a lack of applause from Apple yes-men? absolutely.
 
The live Apple events immediately felt different after Steve died. Gone were Steve's charm and showmanship and the events became really dry and boring.

Leak culture and the maturity of the majority of the product lines haven't helped. There just aren't many surprises going into these events anymore and we require a lot more to be genuinely wowed nowadays. That's a tough crowd for anyone to present to.

They should just stick to the pre-recorded format now. At least they're more concise.
 


Recording its presentations in advance allows Apple to have strict directorial control over announcements and avoid any embarrassing mishaps, while applying digital production effects and slick transitions as it segues between product unveilings.
This way they can be sure they are presenting iPhone 15, and no iPhone 12 instead, again , which, difficult to guess without external help, would be indeed embarrassing...
 
This is rather disappointing. These events are boring since Apple started doing the pre-records. Sure, during the Covid days it was necessary, but gone are days when you'd gasp at something over excitement. Nothing beats the 'live' aspect of any event, such a shame it doesn't seem like they'll ever revert.

Another annoyance is the amount of personnel Apple feels the need to throw down our throats at every event. Worked far better when we had a handful of very good people we could actually engage with and get to know. I think the amount of people at the MacBook Air 15' event was ludicrous! Totally detracts from the selling aspect.
 
I used to wait the live events with anticipations, with these dull, uninspired, boring prerecorded videos I generally just watch a recap or read a live transcript while I do other things. Quite a sad state of things, but I suppose it matches the dull uninspired products they generally present lately.
 
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