iPhone 15 Pro Models £100+ Cheaper in the UK Than Last Year's Equivalent Devices

[MacRumors]

In the United Kingdom, Apple has made the price of the newly announced iPhone 15 Pro and iPhone 15 Pro Max models £100+ cheaper across all configuration options than the equivalent iPhone 14 Pro models when they were launched last year.

Last year's iPhone 14 Pro started at £1,099, but the newly announced iPhone 15 Pro starts at £999. Moving up the storage options for both Pro and Pro Max models, the equivalent savings increase by £110, £130, and £150 for the 256GB, 512GB, and 1TB storage options, respectively.

The full price range is as follows:

• iPhone 15 Pro – 128GB - £999
• iPhone 15 Pro – 256GB - £1,099
• iPhone 15 Pro – 512GB - £1,299
• iPhone 15 Pro – 1TB - £1,499
• iPhone 15 Pro Max – 256GB - £1,199
• iPhone 15 Pro Max – 512GB - £1,399
• iPhone 15 Pro Max – 1TB - £1,599

The ‌iPhone 15 Pro‌ Max is priced starting at £1,199, but that's only because Apple has eliminated the 128GB storage tier for that device. It now starts at 256GB, and £1,199 is the same price Apple charged for the 256GB iPhone 14 Pro Max.

Apple has also reduced the price of all iPhone 15 models versus the iPhone 14. For example, the iPhone 14 started at £849, while the iPhone 15 is £50 less at £799.

Pre-orders for the new ‌iPhone 15‌ series will open on Friday, September 15, with shipping to begin on Friday, September 22.

Article updated to reflect equivalent savings for higher storage options.

Article Link: iPhone 15 Pro Models £100+ Cheaper in the UK Than Last Year's Equivalent Devices

 

[bbfc]

Wow. The UK actually getting a good deal for once.

 

[kyjaotkb]

Maybe they had gone a little bit overboard with UK pricing last year. The pound has also had a pretty good year so far.

 

[SmugMaverick]

GET IN MY SON!!!

 

[AppleUser2]

AirPods Pro £20 down as well.

 

[hockeyfan81]

More expensive in Canada compared to last year' models.

 

[AppleUser2]

I think the Ultra Watch down by £50 as well. Agree with post up above - maybe Apple got carried away recently RE prices.

 

[Damien]

It's actually even cheaper for the more expensive models:

	iPhone 14 Pro	iPhone 15 Pro	Difference
128 GB	£1,099.00​	£999.00​	-£100.00​
256 GB	£1,209.00​	£1,099.00​	-£110.00​
512 GB	£1,429.00​	£1,299.00​	-£130.00​
1 TB	£1,649.00​	£1,499.00​	-£150.00​
	iPhone 14 Pro Max	iPhone 15 Pro Max
128 GB	£1,199.00​	N/A
256 GB	£1,309.00​	£1,199.00​	-£110.00​
512 GB	£1,529.00​	£1,399.00​	-£130.00​
1 TB	£1,749.00​	£1,599.00​	-£150.00​

 

[Sebski]

To compare, prices for the other models in my "before / after" spreadsheet

 

[Armada2]

Wow I am shocked for the first time from the whole of today's event.

I did not think that was "EVER" possible with the "BEST EVER iPhone Apple has ever created" to reduce the price in UK 😂😂

 

[DH93]

It’s the same in Germany due to a stronger euro.

 

[Veinticinco]

People forget the infamous and grossly incompetent Truss/Kwartang duo that within weeks of taking over a year ago, tanked the UK economy and sent sterling into a downward spiral almost overnight.

This is just a price readjustment, nothing more.

 

[Banan911]

Same in Denmark. Maybe it's the same all over Europe?

 

[NagasakiGG]

Why don't they help us Swiss? Apple in Switzerland is such a Rip-off...Well, another reason for me to purchase the iPhone in Germany tax-free and throw away the box.

It's not like Swiss Franc is atm most stable european currency....

 

[G46&Fbnth5]

Same in Denmark. Maybe it's the same all over Europe?

Yes

 

[Smartwatchlover]

Why don't they help us Swiss? Apple in Switzerland is such a Rip-off...Well, another reason for me to purchase the iPhone in Germany tax-free and throw away the box.

It's not like Swiss Francs are one of the most stable european currency....

My friend, everything in Swiss is a rip-off…

 

[Okasian]

Yep. It’s why I’m buying this holiday season.

Had this X for quite some time and haven’t brought specifically because of the price.

Also USBC.

 

[webkit]

Wow. The UK actually getting a good deal for once.

For once? This is the third (2020, 2021 and 2023) UK price reduction for Pro models since they were introduced in 2019. The starting price of the 15 Pro is even £50 (including VAT) cheaper than what the starting price of the 11 Pro was back in 2019 which had HALF the storage.

 

[SMH4KIDIOT]

I think Tim Apple didn't get the memo that they were supposed to raise the price in the EU because of the regulations.

 

[Okasian]

It's actually even cheaper for the more expensive models:

	iPhone 14 Pro	iPhone 15 Pro	Difference
128 GB	£1,099.00​	£999.00​	-£100.00​
256 GB	£1,209.00​	£1,099.00​	-£110.00​
512 GB	£1,429.00​	£1,299.00​	-£130.00​
1 TB	£1,649.00​	£1,499.00​	-£150.00​
	iPhone 14 Pro Max	iPhone 15 Pro Max
128 GB	£1,199.00​	N/A
256 GB	£1,309.00​	£1,199.00​	-£110.00​
512 GB	£1,529.00​	£1,399.00​	-£130.00​
1 TB	£1,749.00​	£1,599.00​	-£150.00​

Oof, I remember walking into John Lewis with the expectation of buying a 14 Pro Max but then I saw it was £1309 for the 256G.

That saved me another year.

 

[Rivanov]

Same here in The Netherlands. More than € 100 cheaper than 14 Pro.

 

[tomtad]

The Pro now only being £200 more makes the regular 15 a hard sell. You’re getting a lot more for that £200.

Prices should really be down across the board.

 

[AppleUser2]

Wow I am shocked for the first time from the whole of today's event.

I did not think that was "EVER" possible with the "BEST EVER iPhone Apple has ever created" to reduce the price in UK 😂😂

It's magical right.....🤣

 

[Quackington]

Nice one. I’m in two minds about whether to upgrade or wait another year or maybe buy the 14. I love my 13 mini but the battery runs low at the most inopportune times. Will try to hold out.

 

[Tom_Aatje]

Everyone seems to forget the 14 models were way more expensive than the 13's almost everywhere in Europe. So this is just going back to normal. It's not cheaper by any stretch of the imagination.