Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
62,917
29,521


In the United Kingdom, Apple has made the price of the newly announced iPhone 15 Pro and iPhone 15 Pro Max models £100+ cheaper across all configuration options than the equivalent iPhone 14 Pro models when they were launched last year.

iPhone-15-Pro-lineup.jpg

Last year's iPhone 14 Pro started at £1,099, but the newly announced iPhone 15 Pro starts at £999. Moving up the storage options for both Pro and Pro Max models, the equivalent savings increase by £110, £130, and £150 for the 256GB, 512GB, and 1TB storage options, respectively.

The full price range is as follows:
  • iPhone 15 Pro – 128GB - £999
  • iPhone 15 Pro – 256GB - £1,099
  • iPhone 15 Pro – 512GB - £1,299
  • iPhone 15 Pro – 1TB - £1,499
  • iPhone 15 Pro Max – 256GB - £1,199
  • iPhone 15 Pro Max – 512GB - £1,399
  • iPhone 15 Pro Max – 1TB - £1,599
The ‌iPhone 15 Pro‌ Max is priced starting at £1,199, but that's only because Apple has eliminated the 128GB storage tier for that device. It now starts at 256GB, and £1,199 is the same price Apple charged for the 256GB iPhone 14 Pro Max.

Apple has also reduced the price of all iPhone 15 models versus the iPhone 14. For example, the iPhone 14 started at £849, while the iPhone 15 is £50 less at £799.

Pre-orders for the new ‌iPhone 15‌ series will open on Friday, September 15, with shipping to begin on Friday, September 22.

Article updated to reflect equivalent savings for higher storage options.

Article Link: iPhone 15 Pro Models £100+ Cheaper in the UK Than Last Year's Equivalent Devices
 
Last edited:

Damien

macrumors regular
Mar 2, 2004
243
29
Canterbury
It's actually even cheaper for the more expensive models:

iPhone 14 ProiPhone 15 ProDifference
128 GB
£1,099.00​
£999.00​
-£100.00​
256 GB
£1,209.00​
£1,099.00​
-£110.00​
512 GB
£1,429.00​
£1,299.00​
-£130.00​
1 TB
£1,649.00​
£1,499.00​
-£150.00​
iPhone 14 Pro MaxiPhone 15 Pro Max
128 GB
£1,199.00​
N/A
256 GB
£1,309.00​
£1,199.00​
-£110.00​
512 GB
£1,529.00​
£1,399.00​
-£130.00​
1 TB
£1,749.00​
£1,599.00​
-£150.00​
 

NagasakiGG

macrumors regular
Sep 20, 2017
169
166
Why don't they help us Swiss? Apple in Switzerland is such a Rip-off...Well, another reason for me to purchase the iPhone in Germany tax-free and throw away the box.

It's not like Swiss Franc is atm most stable european currency....
 

Smartwatchlover

macrumors regular
Sep 23, 2017
187
243
Rome
Why don't they help us Swiss? Apple in Switzerland is such a Rip-off...Well, another reason for me to purchase the iPhone in Germany tax-free and throw away the box.

It's not like Swiss Francs are one of the most stable european currency....

My friend, everything in Swiss is a rip-off…
 
  • Like
Reactions: NagasakiGG

Okasian

macrumors regular
Sep 27, 2017
197
384
Yep. It’s why I’m buying this holiday season.

Had this X for quite some time and haven’t brought specifically because of the price.

Also USBC.
 

webkit

macrumors 68030
Jan 14, 2021
2,681
2,155
United States
Wow. The UK actually getting a good deal for once.

For once? This is the third (2020, 2021 and 2023) UK price reduction for Pro models since they were introduced in 2019. The starting price of the 15 Pro is even £50 (including VAT) cheaper than what the starting price of the 11 Pro was back in 2019 which had HALF the storage.
 

Okasian

macrumors regular
Sep 27, 2017
197
384
It's actually even cheaper for the more expensive models:

iPhone 14 ProiPhone 15 ProDifference
128 GB
£1,099.00​
£999.00​
-£100.00​
256 GB
£1,209.00​
£1,099.00​
-£110.00​
512 GB
£1,429.00​
£1,299.00​
-£130.00​
1 TB
£1,649.00​
£1,499.00​
-£150.00​
iPhone 14 Pro MaxiPhone 15 Pro Max
128 GB
£1,199.00​
N/A
256 GB
£1,309.00​
£1,199.00​
-£110.00​
512 GB
£1,529.00​
£1,399.00​
-£130.00​
1 TB
£1,749.00​
£1,599.00​
-£150.00​

Oof, I remember walking into John Lewis with the expectation of buying a 14 Pro Max but then I saw it was £1309 for the 256G.

That saved me another year.
 

AppleUser2

macrumors 6502
Jun 10, 2009
283
392
Wow I am shocked for the first time from the whole of today's event.

I did not think that was "EVER" possible with the "BEST EVER iPhone Apple has ever created" to reduce the price in UK 😂😂
It's magical right.....🤣
 

Quackington

macrumors 6502
Aug 12, 2010
477
275
England, UK
Nice one. I’m in two minds about whether to upgrade or wait another year or maybe buy the 14. I love my 13 mini but the battery runs low at the most inopportune times. Will try to hold out.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.