iPhone 15 Pro Models Again Rumored to See $100 Price Increase

[MacRumors]

The iPhone 15 Pro and iPhone 15 Pro Max will be priced at $1,099 and $1,199 in a $100 price increase over the current models, according to Wedbush analyst Dan Ives.

In an investor note seen by MacRumors, Ives becomes the latest analyst to emphasize the expected price rises for Apple's Pro iPhone models, which have been widely reported in recent months. He also reinforced previous reports that the iPhone 15 and 15 Plus will maintain the same pricing as the current models.

Ives believes there will be considerable promotional activities and discounts from U.S. carriers in the coming months. Such initiatives are likely to further drive sales for the iPhone 15, offsetting potential resistance from the price increment. He also highlighted that 25 percent of Apple's 1.2 billion user base has not upgraded their devices in over four years. This apparently indicates a significant pent-up demand that could lead to what Ives terms a "mini super cycle."

Earlier this year, Bloomberg's Mark Gurman reported that Apple was contemplating raising the price for both the iPhone 15 Pro and the iPhone 15 Pro Max. Analyst Jeff Pu has also said that the iPhone 15 Pro models could be more expensive than the iPhone 14 Pro models. Most recently, DigiTimes' Luke Lin noted the impending "major price hike" for Apple's upcoming Pro iPhone models. The entire iPhone 15 lineup is due to be unveiled at Apple's "Wonderlust" event on Tuesday, September 12.

Article Link: iPhone 15 Pro Models Again Rumored to See $100 Price Increase

 

[contacos]

I wish you could just pay like 30 EUR monthly and return it after a year to get the new one. I don’t need to „own“ it.

 

[brauntj]

Is it really a price hike?
256G iPhone 14 Pro - $1099
256G iPhone 15 Pro - $1099 (est)

 

[dominiongamma]

With not much of an upgrade for a lot of users, this year will be a hard sell for the iPhone but I expect it to sell well but not sold out everywhere like previous years

 

[aParkerMusic]

”what Ives terms a ’mini super cycle.’”

so..a cycle.

 

[aParkerMusic]

Is it really a price hike?
256G iPhone 14 Pro - $1099
256G iPhone 15 Pro - $1099 (est)

Shhhhh! They need their sensationalist headlines!

 

[Born Again]

So Apple will be selling less base iPhone Pros this year and they’re going to take it out on the new customer by charging more so they maintain their unsustainable profit margins?

Did I get that right? Clearly no genius in here thinks we are getting a $100 in added value.

*Edit : Pro models

 

[Dranix]

They need to get cheaper not more expensive...

 

[Dremmel]

Given inflation, it seems fair enough.

 

[Rob198612]

If it starts at 256GB rather than 128GB I will be ok with this new price

 

[brauntj]

So Apple will be selling less base iPhones this year and they’re going to take it out on the new customer by charging more so they maintain their unsustainable profit margins?

Did I get that right? Clearly no genius in here thinks we are getting a $100 in added value.

From what I can gather pricing will stay the same this year:

Base iPhone line pricing staying the same (iPhone 14 = iPhone 15).

Pro line dropping the lowest storage option, but otherwise price stays the same. (256G 14 Pro = 256G 15 Pro)

 

[applesith]

So Apple will be selling less base iPhones this year and they’re going to take it out on the new customer by charging more so they maintain their unsustainable profit margins?

Did I get that right? Clearly no genius in here thinks we are getting a $100 in added value.

Apple might have an idea of what they are doing with pricing here. But, maybe you should apply for a job and fix the "unsustainable profit margins" and save them. They may not even have the insight you do as to these margins being unsustainable.

The $100 increase also bumped the base storage capacity (according to rumors).

 

[lenningj]

Only £100 increase for 256gb 15 Pro, good deal I think.
Higher cost for 3nm output of A17, titanium body and the usual cost of storage increase bumped up to 256gb all rolled in.

 

[Born Again]

From what I can gather pricing will stay the same this year:

Base iPhone line pricing staying the same (iPhone 14 = iPhone 15).

Pro line dropping the lowest storage option, but otherwise price stays the same. (256G 14 Pro = 256G 15 Pro)

I revised my post. I understand if you want to get into a base iPhone pro it will cost you $100 more.

Is more storage a reasonable upcharge from $999? Tech gets cheaper and certainly does memory.

 

[aParkerMusic]

So Apple will be selling less base iPhones this year and they’re going to take it out on the new customer by charging more so they maintain their unsustainable profit margins?

Did I get that right? Clearly no genius in here thinks we are getting a $100 in added value.

“Take it out on the new customer”……

Can you explain what you’re talking about? I am completely unsure about what you're insinuating about Apple, so would really appreciate the clarification.

Who are the new customers whom are being victimized?

Also, did you factor in double the storage, which is also rumored, which currently exists as a $100 upcharge? Seems like a possible $100 value added…..

 

[tclementdev]

I wish you could just pay like 30 EUR monthly and return it after a year to get the new one. I don’t need to „own“ it.

This can't be the way, our planet doesn't have infinite resources. These devices are still great after many years, nobody needs the latest and greatest piece of gadget.

 

[BradWI]

Given inflation, it seems fair enough.

This kind of thinking by the uniformed is why corporate greed has been able to go unchecked because the rubes just think "oh, it's inflation lol" when it's purely profit taking.

 

[Torty]

Apple could hike at least 500$. And this would still be a bargain to get USB-C 😆

 

[Abazigal]

So Apple will be selling less base iPhone Pros this year and they’re going to take it out on the new customer by charging more so they maintain their unsustainable profit margins?

Did I get that right? Clearly no genius in here thinks we are getting a $100 in added value.

*Edit : Pro models

If enough people buy those iPhones, then the price hike is clearly not unsustainable. 😉

 

[antiprotest]

Will they partner with a few banks to streamline the process to mortgage people's houses to buy this?

 

[Rogifan]

This can't be the way, our planet doesn't have infinite resources. These devices are still great after many years, nobody needs the latest and greatest piece of gadget.

Nobody has to get a new phone every year. if you don’t upgrade eventually you pay the phone off and it’s yours.

 

[WWPD]

"Good mornang! We have been hard at work here at Apple developing our most expensive iPhone yet and we think you're going to love it."

 

[Rogifan]

If enough people buy those iPhones, then the price hike is clearly not unsustainable. 😉

Shouldn’t there be a business reason behind price hikes? Like increased component costs, new pricier tech or foreign exchange? Increasing prices just because you assume consumers will be willing to pay more seems like not treating your customers very well.

 

[rp100]

“Mini super cycle”. Lol. They have started miniaturizing their estimates after so many failed “super cycle” predictions.

 

[chineseguy38]

It's so silly to put prices up for iPhone this time when everyone is cutting expenses. Maybe this time Apple will loose the bet.