This my friend. There is zero reason to have a Ultra if you don’t have any Ultra built in the phone.📱
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'iPhone 15 Ultra' Could Still Replace 'Pro Max' Model This Year
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klasma
macrumors G4
After consideration, maybe they should name it iPhone Best Yet.
Apple Knowledge Navigator
macrumors 601
I would go a step further and let the prices speak for themselves!
klasma
macrumors G4
jmgregory1
macrumors 68040
The Ultra name makes sense for the largest version made with a titanium frame, since that is what they already did with the Apple Watch naming convention. I could see Apple extending the Ultra branding to other devices - MacBook 17 Ultra, iPad Ultra, AirPod Ultra.
Probably never again will there be a ‘next big thing’ with an iPhone so change the name to make it seem that way.
klasma
macrumors G4
Jd3774life
macrumors 6502
As long as that doesn't come with an Ultra price tag..
Bobcat32
macrumors regular
iPhone 16 ultra alongside the iPhone 16 Pro Max. Axe the 16 Plus. (They won’t release the Ultra this year and they would be crazy to drop the Pro Max naming ideology) Charge $1400 base price. Has Haptic buttons that were rumored. Sim Free planet wide. (So there is space for the haptics) 7-7.4 inch display. And zero usb port. It’s the safest bet to release all of it in one product but not the rest of the lineup. And because it’s so different almost like the iPhone X was it will drive adoption simply by that alone.
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Davelfc
macrumors 6502
Hike the price and give it the ultra name, that’s enough to get the sheep spending.
cocky jeremy
Suspended
It makes sense. The two smaller phones have different names
iPhone 15
iPhone 15 Pro
So why should both larger models have the same Max name?
iPhone 15 Max
iPhone 15 Ultra
It differentiates the models better.
iPhone 15
iPhone 15 Pro
So why should both larger models have the same Max name?
iPhone 15 Max
iPhone 15 Ultra
It differentiates the models better.
Davelfc
macrumors 6502
Surely the Iphone super, as he’s always so ‘super’ excited. I suppose someone has To be
erikkfi
macrumors 68000
"Pro Max" has always been cringeworthy branding. "Ultra" genuinely would be an improvement.
NightFox
macrumors 68040
I'm just surprised we haven't had an 'iPhone Magic' yet. Maybe that comes after Ultra.
Sounds good to me. Especially if there'll be significant advances in camera tech.
GuruZac
macrumors 68040
Pro Max or Ultra, going to replace my 13 Pro. Looking forward to whatever comes out next month!
KaiFiMacFan
Suspended
But they didn’t though…it was Plus vs. Pro Max.
I think calling the larger regular phone “Max” would be confusing because so far they've used “Max” to refer to the higher tier of "Pro", which it wouldn't be in this case. Leaving out the "Pro" name in the new highest-spec larger phone would probably be okay--they do that with the M-series chips after all.
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Perfect way to justify a price hike with an extra coat of marketing - it's not better, it's better-er!
GuruZac
macrumors 68040
The prospect of a titanium build, with USB-C, AoD, much larger display with dynamic island, longer battery life, with the proposed camera improvements are going to be a big change from my 13 Pro.
Yeah but Fold will open a whole new sub-line of monikers - Fold, Fold Pro, Fold Ultra..
sunapple
macrumors 68040
Does this clarify the lineup or not?
iPhone 15 Mini (just kidding)
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
iPhone 15 Ultra
I guess the “Pro” name did pair the two better. Plus also makes little sense as this screen size was supposed to be Max.
Whatever, doesn’t really matter anyway. I’m not the one who has to explain this to the average consumer in store.
iPhone 15 Mini (just kidding)
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
iPhone 15 Ultra
I guess the “Pro” name did pair the two better. Plus also makes little sense as this screen size was supposed to be Max.
Whatever, doesn’t really matter anyway. I’m not the one who has to explain this to the average consumer in store.
ItsMeMicke
macrumors regular
I want an iPhone with three pro cameras, not only the main wide camera…
KaiFiMacFan
Suspended
Yeah, I don't love it. "iPhone Plus" = "bigger iPhone". "iPhone Pro Max" = "bigger iPhone Pro". "iPhone Ultra" sounds like an entirely different model, like it is with the Apple Watch and the Samsung Galaxy phones. But then with the chips "Ultra" just means "2x Max". Trying to make it all consistent is probably impossible at this point...