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Just dazzling. This required a corporate decision... to choose to keep the speed USB2/Lightning while adopting USB-C in devices priced towards $1000 in typical configurations. Dazzling!
Or….it’s just how the SOC was designed. As pointed out with the 15 Pro there was a dedicated USB controller added. Typically the standard iPhones get last year’s Pro SOC. So I bet the next standard iPhone gets more than USB 2.
 
Of course not, because data transfers over Lightning cable are excruciatingly slow.

Intel just announced Thunderbolt 5 at 80 Gbps.
Thunderbolt 4 / USB-C 4 runs at 40 Gbps (available on my MBP)
Apple just announced USB-C 3.0 at 10 Gbps for iPhone 15 Pro
And USB-C 2.0 at 0.48 Gbps for iPhone 15 (same speed as Lightning).

iPhone 15 and older:
160 times slower than the just announced Thunderbolt 5.
80 times slower than data speeds available on my MBP.

iPhone 15 Pro:
4 times slower than data speeds available on my MBP.

THAT is why you don't bother with data transfers via cable on your iPhone.
It is unrealistic to expect Thunderbolt 5 on the phone. That will be put in Macs first.

iPhone Pro cable speeds are still faster than WiFi 6E. As someone that deals with around 500GB of ProRes footage, I’m happy about the fast speeds.
 
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You know why they did this?

So that they can put:
20 Gbps into iPhone 16 Pro
40 Gbps into iPhone 17 Pro
80 Gbps into iPhone 18 Pro.

5 Gbp into iPhone 16
10 Gbps into iPhone 17
...etc

Anyone who thinks Tim Cook is a good CEO needs their head read.
He is a brilliant CEO for a publicly traded company. Shareholders want constant upgrades. I’m not a fan of public companies for this reason. They can’t go all out because next year will be “meh we don’t have anything new for you guys to upgrade, keep your iPhone 15”.
 
This wouldn't impact me as I only charge/send files wirelessly, but it's nonetheless disapponting!
The iPhone has a very premium price, and featuring a 20+ year old obsolete standard is borderline offensive.
 
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Wow! It should not be limited. This is unnecessary. Don't tell me Apple is doing this to be, "Environmentally friendly". :rolleyes:
No, they're not. It's because the A16 chip in the iPhone 15 - the same chip that was in the iPhone 14 Pro last year - only supports USB2 speeds, because that was all that was needed for Lightning. The iPhone 15 Pro has the A17 chip, which now supports USB3 speeds.
 
i‘m absorbing as much info as I can before possibly trading my iPhone 14 Pro Max for the 15. Main reason would be for faster charging with USB-C. At least I thought it would be faster. After reading a bunch of posts, am I correct with the new phones won’t charge any faster?
 
i‘m absorbing as much info as I can before possibly trading my iPhone 14 Pro Max for the 15. Main reason would be for faster charging with USB-C. At least I thought it would be faster. After reading a bunch of posts, am I correct with the new phones won’t charge any faster?
Apparently, we don't know yet - but should fairly soon.

 
He is a brilliant CEO for a publicly traded company. Shareholders want constant upgrades. I’m not a fan of public companies for this reason. They can’t go all out because next year will be “meh we don’t have anything new for you guys to upgrade, keep your iPhone 15”.
There is always new tech to put in. Going out of your way to deliberately not put the best tech in, especially when you are doing things like putting the 23 yr old USB 2.0 spec in, is simply tragic. This is the premium Apple brand we are talking about, not some cheap Chinese junk.

Just make iPhones the best you damn well can. People will buy them.

At the moment, we have so many people holding off because they simply aren't impressed.

There are also more and more people who are looking at what is on offer, and realising, hey wait a minute, there are Android phones out there with much newer, faster tech, and more impressive features, and often at a much lower cost.

I am one of them. My intent as this announcement approached was to buy an iPhone 15 Pro and new AirPods Pro. I was really looking forward to it, but I'm looking at the details and am so underwhelmed and disgusted, by both the lack of best of the best, and by the extreme price, that I am outright refusing to buy that new phone, pretty much on principle. I am scratching my head trying to decide if I simply stick with my current phone, buy a 2nd hand 13 or 14 Pro, or switch to Android. Both the Google Pixel, and the Nothing phone have me very curious.

Such dilemmas in your customer's heads isn't the result of a brilliant CEO in charge.

Apple had a similar problem with their Macs in the 2016-2020 era. They started losing customers, with many creatives and corporates abandoning ship in disgust, and switching to Windows. To their credit, Apple sat up and took notice, and invited many of those pro customers in to find out what they wanted and needed. The result was a massive turn around. First with the new Intel 16" MBP and Mac Pro, and then with the M-series machines. The biggest issues were fixed, and the machines are brilliant.

For myself, during that era, I kept hold of my brilliant 2015 Retina MBP, and as the years went by, as Apple kept producing sub-standard laptops, I started to wonder what I was going to do if my MBP died. Would I switch to Windows, or give in and buy one of the tragic Butterfly era dogs. Thankfully, M1 was released, and I retired my, by then, 7 yr old MBP. It was crusty, but still working. Now I'm on a 16" M1 Pro MBP, what a gem of a machine. Not quite perfect, but close.

I'm looking at iPhones now and thinking, hmmm, is this the equivalent tragic era. Is this where I exit to Android until Apple gets it together again? I am simply not interested in paying top premium prices for a phone with old, slow, tech. Especially with some very impressive Androids hitting the market.

Rant over.
 
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There is always new tech to put in. Going out of your way to deliberately not put the best tech in, especially when you are doing things like putting the 23 yr old USB 2.0 spec in, is simply tragic. This is the premium Apple brand we are talking about, not some cheap Chinese junk.

Just make iPhones the best you damn well can. People will buy them.

At the moment, we have so many people holding off because they simply aren't impressed.

There are also more and more people who are looking at what is on offer, and realising, hey wait a minute, there are Android phones out there with much newer, faster tech, and more impressive features, and often at a much lower cost.

I am one of them. My intent as this announcement approached was to buy an iPhone 15 Pro and new AirPods Pro. I was really looking forward to it, but I'm looking at the details and am so underwhelmed and disgusted, by both the lack of best of the best, and by the extreme price, that I am outright refusing to buy that new phone, pretty much on principle. I am scratching my head trying to decide if I simply stick with my current phone, buy a 2nd hand 13 or 14 Pro, or switch to Android. Both the Google Pixel, and the Nothing phone have me very curious.

Such dilemmas in your customer's heads isn't the result of a brilliant CEO in charge.

Apple had a similar problem with their Macs in the 2016-2020 era. They started losing customers, with many creatives and corporates abandoning ship in disgust, and switching to Windows. To their credit, Apple sat up and took notice, and invited many of those pro customers in to find out what they wanted and needed. The result was a massive turn around. First with the new Intel 16" MBP and Mac Pro, and then with the M-series machines. The biggest issues were fixed, and the machines are brilliant.

For myself, during that era, I kept hold of my brilliant 2015 Retina MBP, and as the years went by, as Apple kept producing sub-standard laptops, I started to wonder what I was going to do if my MBP died. Would I switch to Windows, or give in and buy one of the tragic Butterfly era dogs. Thankfully, M1 was released, and I retired my, by then, 7 yr old MBP. It was crusty, but still working. Now I'm on a 16" M1 Pro MBP, what a gem of a machine. Not quite perfect, but close.

I'm looking at iPhones now and thinking, hmmm, is this the equivalent tragic era. Is this where I exit to Android until Apple gets it together again? I am simply not interested in paying top premium prices for a phone with old, slow, tech. Especially with some very impressive Androids hitting the market.

Rant over.
He’s the CEO that got them to three trillion. He is a great CEO for a publicly traded company.
 
He’s the CEO that got them to three trillion. He is a great CEO for a publicly traded company.
Plus Apple managed to push it`s customers into buying the Pro models... The 14 PM model sold the most. That is impressive IMO.
Equipping the standard model with the old SoC is not nice (to customers) but seems to help as well. :D
I can`t complain as someone who holds Apple Stocks.
 
I think "malicious compliance" is a good description for this. But hey...the EU mandated it...people cheered for it. You wanted it...You got it...and ONLY that 😂

Also got, like, charging everything with one cable. And using USB headphones.

How many people will actually use it to transfer data anyway?
 
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He’s the CEO that got them to three trillion. He is a great CEO for a publicly traded company.

He’s also the CEO that’s able to optimize production so much, that they can afford to go carbon neutral by 2030. And he’s pushing for it hard. That alone makes him one of the best CEOs in the entire industry to date.

Being able to do that, AND make an excellent product, AND bring money to investors makes cutting small corners here and there worth it.
 
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Also got, like, charging everything with one cable. And using USB headphones.

How many people will actually use it to transfer data anyway?
Well speaking for myself only of course...big whoop to both of those "benefits". :rolleyes: This whole "charging everything with one cable" thing isn't a selling point for me. It doesn't mean anything to me to only need one cable because I'm not charging my devices one at a time, meaning no matter what type they are, I still need a cable for each anyway. This forced bs move to USB-C doesn't offer me any sort of positive change at all.

Using USB headphones? Also useless to me since I don't use wired headphones.

What this dumb change DOES do though...is I now have to purchase a new cable just so I can use CarPlay in my car. Small inconvenience? Sure. But these little inconveniences caused by the freaking EU are piling up. There are some things they should keep their dang noses out of. This was one of them. But of course they need to put up the illusion that they're actually doing something
 
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I’m just hoping usb-c to hdmi will be a better experience than lightning to hdmi. Apple will likely find a way to sabotage it!
They already did over a decade ago = AppleTV!!

I feel the same way! I would rather have faster charging than faster data transfer. 😂
🤣🤡☝🏿 rioight.

Like everyone else wanted that with TB3/4 on MBP when it launched in 2016. lol.
 
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Sadly not surprising. This is what I expected.
It’s not a surprise since the A16 chipset that was used last year in the pro only had a USB 2.0 controller in it. The real question comes next year when Apple puts some version of the A17 into the base phones. The A17 pro in the Pro phones has USB 3.x support. Will they keep that or downgrade it?
 
No, they're not. It's because the A16 chip in the iPhone 15 - the same chip that was in the iPhone 14 Pro last year - only supports USB2 speeds, because that was all that was needed for Lightning. The iPhone 15 Pro has the A17 chip, which now supports USB3 speeds.
Except Lightning also supported USB3 speeds on some iPad models. Why do you keep repeating inaccurate information as gospel? And before you tell me how unwieldy or expensive it would've been for Apple to include such a controller on their chips, heck, I own a bunch of really tiny, really cheap, really spacious USB thumb drives with USB3 connectivity, and have owned some of them for more than a decade now… We are complaining because Apple took so long to add USB3 connectivity regardless of the connector used.

Ever since they came up with Pro models, those should've gotten said controller (yes, even while bearing a Lightning port), and now, the regular iPhone 15 could've gotten that controller on the USB-C port, the Pro model could've gotten either USB4 or a faster variant of USB3, and everyone would've been somewhat happier (still a bit indignant, though, because the slowest USB3 standard is also very old at this point; but at least not as obscenely old as USB2.0).
 
It’s not a surprise since the A16 chipset that was used last year in the pro only had a USB 2.0 controller in it. The real question comes next year when Apple puts some version of the A17 into the base phones. The A17 pro in the Pro phones has USB 3.x support. Will they keep that or downgrade it?
If they actively and intentionally downgrade it, they should be investigated by the EU for anti-consumer behaviour. I'm not even joking. If they could justify it on some environmental grounds (like, say, binning of millions of defective chips, which could be seen as a way of keeping silicon out of the landfill), they might get a pass, but other than that? They should get sued.
 
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Except Lightning also supported USB3 speeds on some iPad models. Why do you keep repeating inaccurate information as gospel? And before you tell me how unwieldy or expensive it would've been for Apple to include such a controller on their chips, heck, I own a bunch of really tiny, really cheap, really spacious USB thumb drives with USB3 connectivity, and have owned some of them for more than a decade now… We are complaining because Apple took so long to add USB3 connectivity regardless of the connector used.

Ever since they came up with Pro models, those should've gotten said controller (yes, even while bearing a Lightning port), and now, the regular iPhone 15 could've gotten that controller on the USB-C port, the Pro model could've gotten either USB4 or a faster variant of USB3, and everyone would've been somewhat happier (still a bit indignant, though, because the slowest USB3 standard is also very old at this point; but at least not as obscenely old as USB2.0).
AFAIK That iPad only supported USB 3.1 speeds with the special adaptor that used pins on both sides of the lightning port at once. that speed was not done over a standard lightning connection. It was a special case hack.
 
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