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I’m surprised Apple allows this. I would think they would have to wait until the phones are announced to advertise cases targeting them.

Or maybe Otterbox is about to receive a cease and desist from Apple’s legal team.
 
I’m surprised Apple allows this. ...
I think we can reasonably assume that Apple doesn't allow this... but nondisclosure agreements are only effective against companies that actually care about their reputation and continuing relations with Apple. (Of course, Otterbox is probably the only company that was under nondisclosure agreement in this instance, so the other companies are really just acting on that leaked image.)
 
Been-there/did-that with the 12/13 Mini OB cases . . . an X-Acto helps. Got them to fit, but the cases weren't sexy anymore.
 
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