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Apple today announced Apple Reference Image, a new opt-in feature for the iPhone 18 Pro and iPhone 18 Pro Max that helps users to prove a photo hasn't been altered since it was taken.

apple-reference-image-iphone-18-pro.jpg


Apple Reference Image is powered by a new sensor in the Main camera that signs sensor data at the pixel level at the moment of capture. When a photo is taken in the new Reference mode, that signed data is sent to Private Cloud Compute, which develops it into what Apple calls an unalterable reference image, "like having a digital negative."

Reference images appear in the Photos app alongside the corresponding photo, letting users visually compare the two to check whether any edits were made. Apple is also opening APIs in iOS, iPadOS, and macOS 27 so third-party apps can display these reference images.

Apple positioned the feature as one part of a broader push on image authenticity, alongside existing image metadata and upcoming support for the SynthID standard, which will help identify images that were generated or edited with AI. Apple said SynthID support will arrive in a software update later this year and will be included with most edited images, depending on which edits were applied.

Apple Reference Image will not be available at launch in China due to regulatory requirements. In the EU, Apple Reference Image capture also won't be available at launch on the iPhone 18 Pro models, but users running iOS 27, iPadOS 27, and macOS 27 will still be able to develop and view reference images.

Article Link: iPhone 18 Pro Introduces 'Apple Reference Image' to Verify Photo Authenticity
 
This will be really important to journalists and professional photographers.

/The rest of us won't really have much use for it in our day to day lives taking pictures of our pets or Pez collection.
 
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Can peoplr modify files after to say it’s an Apple reference file?

If the reference file only exists on the iPhone, then that’s not gonna be a lot of good for proving authenticity to mass
 
Can peoplr modify files after to say it’s an Apple reference file?

If the reference file only exists on the iPhone, then that’s not gonna be a lot of good for proving authenticity to mass

“Proving” facts and reality are never the issue with people who don’t believe something.

We still have flat earthers despite overwhelming evidence about how round the Earth is.
 
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So, Apple Reference Image will only work with photos taken on an iPhone? Doesn't seen super useful for the many photos taken on other devices and edited.
 
The idea of a confirmed digital negative is interesting in a post truth era it might be a way forward to restore trust in news sources if it can be rolled out on more camera sensors and all linked back to a cryptographic ledger. Something needs to be done. If it is successful I can see original works for video and written work being stamped with author etc and make any use in AI data sets provable. Hopefully resulting in lawsuits that require nothing but confirmation that data set infringed on copyright and that this system provided 100% iron clad evidence. Interesting times.
 
I wish we had more technical detail about why the photo is sent to private cloud compute and what exactly that service is doing with the photo. If we just want a cryptographic guarantee that the photo was taken with the iPhone, it's not clear why the photo needs to leave the device at all.
 
I think this is a great move and we need to see more of this type of approach. AI is great for certain things but when it comes to art/photography and the like, there’s some incredibly talented people out there and they deserve the credit for taking a legitimate photo, it’s a skill and takes a lot of knowledge. I love to see a great photograph taken by a human, seeing a version of AI no matter how good it might be is never anywhere near as compelling.
I welcome this with open arms.
 
I’m glad they are supporting SynthID as well as this. We need metrics for both “this thing is fake” and some for “this thing is real” as the pursuit of truth is going to be a cat and mouse game going forward and we’ll need every tool at our disposal from as many platforms and services as possible.

In Apple’s case though they are especially in an important position for verification controlling both the hardware and software at capture. I mentioned as much before in another thread:

So effectively there are two ways we can document content authenticity.
  • “This thing is not true.”
  • “This thing is true.”
Due to the complications of making sure every AI image or video is properly labelled as such, it is difficult to rely on that as a form of verification. That doesn’t even include the fact that there will always be people who are fully committed to passing off false content as real who will have no intention of ever using a “this is AI” metadata tags or watermarking.

So some believe that instead, the only way for us to combat this, is to assume all content now is potentially fake and instead build an authenticity verification system around the content being real capture(s) — to do that you would have to have the hardware and software manufacturers onboard. This seems to be the path Apple is taking with this initiative.

There are two problems with this:

1. Somebody already explained that it means you have to make the original content available for verification, while Apple’s method allows for a more privacy preserving approach. Most people won’t care but someone using a photo or video as evidence could become a target for retaliation in an oppressive regime for example.

2. Most of the authentication systems now are focused on declaring “this is not true”. This is great, but only works if everyone making the content want people to know said content is fake. It does nothing to stop bad actors with enough resource to locally deploy their own models from generating content that isn’t tagged. You can do this now with as little as a highly specced Mac mini. Once you start to realise how “easy” it could be, you start to realise how much value there is in working with a “this is true” mentality instead.

Both options have their pros and cons and tbh we will likely need both in the fight to know what media is “true” and what isn’t going forward. But this is the correct move for a platform vendor with the unique control over hardware, software, and scale of devices in use that Apple has.
 
EU opt-in pattern:
  1. No new feature launches in EU
  2. If EU confirms the feature is "legal", Apple adds it later
  3. If the feature is considered anti-competitive, it will not launch in EU at all
I think this is a sane process for Apple. Let EU opt-in to features they want.

Understandably EU citizens are furious. I hope their fury is directed at legislators.
 
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We don't carry our cameras everywhere we go. The best camera is the one you have with you. If a notable event or moment occurs, it's far more likely that the phone in everyone's pocket is going to capture it, not a dedicated camera that professionals take to work.
If you don't have your camera with you, then you might not need this feature for this picture
 
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