These are not lies. Fine print, disclaimers, etc have been a fact of business since the dawn of man. I do think Apple (and the tech industry as a whole) is much less shady and tricky than the majority of consumer retail companies. The iPhone IS half the price, unless you are already an AT&T customer who received a discounted phone on their current contract.
Hmm... I don't really see how these aren't lies. Justifying anything common practice does not make it ok, even if it was since the "dawn of man" (What was that like since you were there?). Sure, Apple is less "shady" than other companies, but again does that justify their deception. They said what they needed to in order to legally stay out of trouble, but it is what some might call bait and switch (although that is not technically correct). It's similar to what a magician does, distract the crowd with one thing so they don't hear or see the important stuff. (OK so in that since it has been around for a while) To avoid rehashing an earlier debate, I would like to address something interesting about the contract price for current customers. My wife and I have ATT phones and have for way too many years now. We are on a family plan. We BOTH bought phones about 1year ago when we renewed our contract. She did not want the iPhone at that time so she got a Blackberry, I got a cheap Nokia (the cheapest thing possible). In December she decided she wants an iPhone. So we get her one and her Blackberry goes to me (which required no contract renewal or anything through ATT, because I did not want a data plan). Now, she is eligible for an upgrade and I am not? Did ATT loose more money by allowing her to upgrade at the discounted price (Blackberry) or me (Nokia, a CHEAP one, although not really in price)? This is really not a new loophole as others pointed out before the launch. Apparently basic math has no place in determining prices for ATT?