Greetings, I am a big Apple fan and have both iPhone models (2G & 3G). When I switched to the new 3G I had to return several phones until I found one that I could read longer without experiencing eye-strain. The issue I have is with the lower Kelvin temperature screens (that appear to be yellower) which I have to dim to less than 30% not to feel eye discomfort, but at that point the readable data is too dim (I run the 2G at 100% brightness with no problems). I think that the lower temperature screens background/ backlight overwhelms the letters/ fonts because the human eyes are more sensitive to lower color temperatures (towards the yellow spectrum). I also have a MacBook Air which I run at 100% (what a gorgeous screen) without any problem. I don't wear any contacts or glasses, can read very far and near as well as shoot quick moving objects at long and short ranges. Is anyone else also experiencing eye strain with the new 3G units? Thanks!