iPhone 4 cases will cost Apple $175m

[Carniphage]

The article is still crap. The profit margin is HUGE on a bumper BUT not everyone (hell I doubt 1/3) will want a bumper vs the 3rd party products. How can they lose $175M? At $28 profit per bumper, they need to sell 6.25 million of them.

Seems a lot, but the $175M figure came from Apple and not the stupid article.
Presumably Apple did expect to sell a lot of bumpers. The figure is presumably the cost of manufacture plus the loss of profits.

C.

 

[Angel baby]

Offering free case tends to treat the symptoms and not the cause. Apple needs to take immediate action to fix the reception problem fundamentally.

 

[happy21]

this is like what, some change found on the floor of steve's office.

 

[Carniphage]

Offering free case tends to treat the symptoms and not the cause. Apple needs to take immediate action to fix the reception problem fundamentally.

This horse has died. Please stop flogging it.

C.

 

[8mpg]

Seems a lot, but the $175M figure came from Apple and not the stupid article.
Presumably Apple did expect to sell a lot of bumpers. The figure is presumably the cost of manufacture plus the loss of profits.

C.

Trust me...it didnt cost that much to come up with a rubber band and some silicone molds.

 

[Carniphage]

Trust me...it didnt cost that much to come up with a rubber band and some silicone molds.

The fact they are so cheap to produce is why this number is so large.
Apple had planned on making a ton of profit. Now theybare giving the things away that profit has gone.

C.

 

[Apple...]

Pocket change for Apple.

+ 1. No kidding.