At first after the Keynote I was convinced I would not get it. Now I'm getting the itch. Here's my history: AT&T Purchased iPhone 3G - early upgrade Purchased iPhone 3GS - early upgrade Purchased iPhone 4 - Full Retail price (was told I could not do three early upgrades in a row) So I am eligible for the subsidized price and could sell my iPhone 4 for more than I would pay for the 4GS. Part of me is saying hold off to use your upgrade on the 5 but who knows when that will be. Convince me to buy the 4S.