Here's the funny thing:
When the Samsung GS3 came out it got : Ugly, plasticky, too light, etc.
Now there are some iPhone fans or users stating that the "new" form factor is : ugly, too weird, not like apple design etc.
Bottom line is if you like the OS and how the phone works, you can look past the exterior. Most of you will.
When it comes to function, it beats form although form IS a nice factor to consider.
I have really warmed up to my GS3 with an appropriate case and now I really like the design a lot.
Go figure.