They only charge tax in California on the $189 - so yes, they save you about $40 on tax - but they charge $699 on an unsubsidized 16GB phone - so they try to claw the $$ back that way...
(I bought one to go with my $189.00 iPhone 5 - then went back and made them price match with the Apple store and got my $53.88 back)
(I bought one to go with my $189.00 iPhone 5 - then went back and made them price match with the Apple store and got my $53.88 back)