You may be missing the point. That video isn't about people who wait in line because they want an iPhone. It's about the Chinese black market scarfing up as many 6s as they can so they can be sent back to China and resold, thereby depriving the other people in line from getting the phones. If it were just people who wanted to wait in line to get a phone for their own use, then that's one thing. But it isn't.
And it's more that just that. These same people are butting in line, selling spots in line ahead of them, and doing all kinds of things that are disruptive, unfair, and unsafe. Fights have broken out because of this. It is hardly the kind of environment Apple wants to see, even though they manufactured a lot of this hysteria to begin with.