The advantage is that you control the market for a short period of time when it first launches since no one else will have a case available.
How can a cheap Chinese case manufacturer control the market when they barely have any distribution?
That's what I was saying earlier.... the big case manufacturers wait until there is a shipping iPhone in their possession. And they will fill Apple Stores and Walmarts with cases when they are ready.
But we see leaks of these cases months before... from no-name case manufacturers in China.
Let's say the pink case in this video is the real deal. Who makes it? Where can I buy one at launch?
Maybe they're the same manufacturer of the very first iPhone 5 case. So where are they today?
The makers of the teardrop iPhone 5 cases were clearly wrong. But I'm sure there were others who guessed correctly.
So again... did they really have an advantage? I mean an
actual advantage... not theoretical.
Surely there must be evidence of the first iPhone 5 case
leak that turned into a shipping retail
product... and how they enjoyed mega sales because they had the only iPhone 5 case on the market.
Right?