Ok, I'm coming from a 5s - sure, I got excited about the new camera and the sleek industrial design but the one feature that got me all hyped up was the new Retina "HD" Display. Oh, boy. When I saw that Apple advertised the 6 with those flower wallpapers I thought that finally the iPhones have a display wich shows true and deep black. - Taken from apple.com/iphone Erm, mine doesn't have this fancy contrast ! Let me explain : First, when I select a flower wallpaper I can see the border between the Display and bezel - on Apple photo's you can't. Second, when I tilt the phone the black's look so washed out that it hurts my eyes. It's war worse than on the 5s. Is my unit defective or the Retina HD is just a scam ? Please compare the pictures I attached. Note : brightness at 100% First pic & second pic : 1) my phone 2) from apple.com. You can clearly see that the flower doesn't flow on the screen. Second pic : the phone is tilted, black looks like navy blue - cr*p ! I'm usually not this picky. I don't care if my device as a nick or two or small things like this but now I'm a little disappointed if the display is like this.