Just take a look at the amount of bugs that Apple's new scaler software is causing for existing apps. Almost every single app in the store needs to be updated in some way or another to be fully compatible with iPhone 6. Some of these bugs are not even apparent until some critical functionality of an app is affected. This can be weeks, even months before the developers realize there are critical issues. By then, the damage has already been done. That's just 1 new model of iPhone since the original that needs to use a scaler. Now imagine the 1000 different android phones with different screen sizes, resolutions, and software versions. Imagine how enthusiastic app developers must be to constantly fix their Android apps to actually work on all the phones. That's exactly how iOS developers feel right now. Developers invest their time and money into the iOS platform and they do so much more than on Android. That's likely because the "it just works" moniker also applies to the way apps are supposed to "just work" regardless of the changes Apple makes to their phones. That's a big part of why Apple has been so successful. If it wasn't for the apps and their developers, there would be no iPhone right now. Apple owes most of it's success to the community of developers and users who buy their product. The point here is - Apps are a for profit business. The developer calculates the time/money needed to invest into a platform vs the potential return. Just like any other business. However, now the developers have no choice but to invest more time in fixing the apps. Sure, the big corporations and businesses probably have no issue paying an app developer to come up with timely fixes. What about the smaller guys that didn't see these issues coming? Imagine the stress that some of these companies face now with this alpha stage scaler software. They might be losing thousands of dollars each day because "it just works" doesn't work anymore. Maybe they don't have the resources to fix everything right away. How does the public perception of these companies change because of Apple's failure to deliver a working solution?