As a person who purchased this model, I as a customer have a right to express my views about this. We cant just say its a common issue because a few other phones have been affected, no this was not a common problem a very few at most from all companies were affected. The worrying thing is iphone 6 plus has only been released for a few days and NUMEROUS people have reported bending. A few days, does anyone actually think the problem will decrease? No it will only get worse. We all saw the person apply greater force to the samsung galaxy note 3, a direct competitor, and it did not move. It is worrying to think why did apple not test this device thoroughly before launch? They have clearly been testing this shape for 1-2 years now. Look at how samsung tests their devices: https://www.youtube.com/watch?v=dc9c5YFyovU However you decide to paint it, this is not good. One of the main things I like about iphone is how strong the build quality has been, it always feels like a premium product - which it is. And it is kind of annoying that I paid so much for the 128gb plus which in fair is a 2 year old product hardware wise (1080p screens have been around a while), and yet it is subjected to this bending where as the galaxy note 3 does not suffer. A lot of people I know have decided to give their plus back, but I will stick by it because I have been waiting for this model for a while, it is amazing to look at. But now every single time I will force my self to lay it on a flat surface and check how much it has bent. One has to consider that this news is everywhere and I look some what of a fool now walking around with the plus, everywhere I go I will be remembered of the bending scenario. The solution I am sure apple will tackle pretty quickly. The structural weak point is near the volume buttons which is understandable. I am a pure mathematics student not physics or engineering so I am a little lacking of knowledge but my thoughts are that the round edges allows the product to be weaker than the straight edges of previous designs. The solution will be pretty simple. BMW knows this, their convertible cars are very strong performing even though half the chassis is missing. They add a lot of strengthening to the weak structural points of the car, which of course adds weight but it gives it that rigidity that the consumers need. While the fix is simple, it has left apple a bit red faced and this now probably will be remembered in the all time greats amongst the iphone 4 antenna call drop out issues.