Another thing is Apple will cover any accessories as long as you have an Apple product with valid warranty. I have had my damaged Apple in-ear bud and iPad mini 2 case replaced with new without any cost. Doubt any other companies have the same policy.
Apple service and support is generally high. They also have policies that is unmatched, which is worldwide coverage, by default. I have my US Macbook serviced in Singapore and Verizon iPhone serviced in Japan all without much hassle (other than doing to the centers themselves).
It is surprising that none of the competitors ever copied this part of Apple. Samsung US told me that they do not support unlocked Samsung phones, period. Sony service in Singapore refused to even look at my US Xperia.
In today's global world, it should be a no brainer for a portable device (phones, laptops, cameras, etc) to have worldwide support/warranty coverage. Sure, product wise, Apple might carry a premium. However, once one considers the cost of such worldwide coverage, the premium is well justified.