I managed to pick my iPhone 7 up yesterday after a 400 mile round trip train journey and a week of 6am bum fights on the internet to order one. I've upgraded from a 6S+ to 7+ and I have to say apart from the home button I have noticed practically no difference whatsoever between the 2 phones. So little is the difference in fact, if somebody swapped my phone during the night (it's cased) I probably wouldn't notice it's been swapped (apart from the home button). Is it a complaint? No, just an observation. I did my research prior to purchasing. I'm in the lucky position of being able to upgrade every year. If however your finances are tight and you are in a dilemma about upgrading from a 6+ to 7+ I'd be thinking long and hard whether it's really worth it. Good old Apple marketing team hey! Happy phone hunting.