To me the iPhone 6s is like a nice Rolex, heavy and has that quality heft to it, beautiful metal them, the bezel and front blend in perfectly with the screen when darkened and no logo to ruin the effect. A breathtaking phone, well the only caveats being the bezel are too large, but heck that's only when it's on. The 6s is a bit dumb, as iOS is and the Rolex watch, but it does the job, does it well and never fails to do the job.
The Samsung lineup this year is a bit much more like one of those newer style huge watches I see the kids wearing nowadays (yeah I'm older), and I don't mean because of size, they are just a bit overdone, gaudy, discordant styles all mashed together with little though to a continuity of style. I'm not saying the Samsung are that bad, they're not, but they do have some similarity in how their style is put together. They are more functional though, like little computers that are capable of great things, but sometimes fail at their job.