So my wife has a Rose Gold 128 GB iPhone 7 and I have a Matte Black 128 GB iPhone 7 Plus. I was curious of how the regular 7 compared to the 7 Plus so today we tested them. Below are the results at the time of plugging them in tonight. iPhone 7 Results: Usage - 8 hr 45 min Standby - 16 hr 34 min Battery Percent - 6% iPhone 7 Plus Results: Usage - 9 hr 9 min Standby - 16 hr 22 min Battery Percent - 15% I figure she could have got past 9 hours and I could have got past 10-11 hours. Her phone is running iOS 10.0.2 and I am running iOS 10.1 Beta. I suspect I MAY get a little bit better battery life when 10.1 is fully finished and released but we will see. NOTE: We are both heavy phone users and very active on social media, streaming, phone calls, etc.