it's a toughy i think. maybe they had no idea the +'s esp the JB would be so popular (seems odd, but yeah)
with the jb, they had to have some idea of the production process & the problems they'd run into
it was the same w/the first watch, and with the gold and rose gold phones
once everything settles down and dies down, ppl will be able to walk into an apple store and buy whatever they want, and also buy online and not wait a month
i guess they also figure ppl will wait, as long as it takes, hard core apple fans - they're still making a ton of $ either way
it seems like it "looks" like hype, to give off the illusion , but i don't that's really the case, maybe i'm just optimistic-
and also an apple fan gurl
lol
i'm impatiently waiting too

((