I went by the Apple Store this weekend and finally got to see the iPhone 7 (they had the 7 and not a Plus) on Display in Jet Black. 1. It did look kind of cool. 2. But is was excessively smudgy and while it is handled by a lot of people, my phone gets handled a lot by me. 3. It didn't feel like plastic, but it looks like plastic. In fact it looks like an iPhone 7c. 4. While many won't care, to each their own and all that, I have to say I am glad that I went with the (matte) Black. If the iPhone had come in Slate/Space and Jet Black I think I may have gone with JB just to get away from the grey. But between the iPhone 7 Blacks, the regular (matte) Black is the winner. 5. I think that is the case before you even get into scratches, or how smudgy it is. It just doesn't look as nice. But that's just my opinion. However, I would watch this. And this.