Source: Forbes by Gordon Kelly http://www.forbes.com/sites/gordonkelly/2016/12/08/apple-iphone7s-iphone8-prices/#763112e06ab0 Despite being a famously secretive company, these days Apple has to accept it cannot lock down the massive iPhone supply chain. As such leaks flow freely and the latest high profile ones indicate Apple is set to shake up iPhone pricing… The news comes from two famously reliable sources: Mac Otakara which was the first site to state Apple would remove the headphone jack from the iPhone 7 (though I was first to predict it in 2014). And KGI Securities’ Ming-Chi Kuo who is widely regarded as “the best Apple analyst on the planet”. Together they complete two halves of an intriguing puzzle: what Apple will do with the iPhone in 2017 - and it is going to cost you. A concept image of Apple's iPhone 8 based on current leaks. Image credit: Veniamin Geskin Triple Upgrade Filling in its half Mac Otakara says Apple will once again only iterate with its 2017 iPhones and an ‘iPhone 7S’ and ‘iPhone 7S Plus’ will look virtually identical to every iPhone since the iPhone 6 in 2014. These new phones will add upgraded chipsets, improved cameras and a new red colour option - presumably tied to the (PRODUCT)RED brand - but there’s nothing revolutionary here. It’s more of the same users have experienced since the iPhone 6. But before you despair, in jumps Kuo who says the iPhone 7S and iPhone 7S Plus will only be the base models with an all new ‘iPhone 8’ at the top. This will feature a completely overhauled design with no home button, an OLED display, wireless charging and more. Source: Forbes by Evan Spence http://www.forbes.com/sites/ewanspe...-leak-rumor-ios-battery-problem/#20cb0698327d iPhone 8 Pricing Although the presumptively titled iPhone 8 is not expected to be in stores until late September 2017, details of the pricing around both the iPhone 7S and 7S Plus (which will echo the current design), and the radical changes in the iPhone 8 have been discussed this week. The new iPhones will follow the lead of the 2016 generation of the MacBook Pro line-up and see prices rise at the top end, and the base models to lose functionality while maintaining then 'entry-level' pricing: Those already struggling to justify the cost of owning an iPhone should probably look away now, because the iPhone 7S and iPhone 7S Plus are expected to retain the current price points of the iPhone 7 and iPhone 7 Plus ($649 - $969), while the iPhone 8 will sit above them both as the new flagship. It’s pure speculation to say by how much, but with the Plus model currently $129 more at each storage capacity it would seem a $150-200 premium on top of the Plus would make sense and once again increase Apple margins - which have shrunk in recent years.