iPhone "8" Pricing

Discussion in 'iPhone' started by bslow1, Aug 13, 2017.

  1. bslow1 macrumors member


    Aug 13, 2017
    Obviously, there's no pricing information for the new iPhones coming to market in a couple of months. But there are rumors that the iPhone "8" (or whatever it will be called) could start at $1100 or greater due to higher manufacturing costs.

    Now, whether we want to admit it or not, Samsung's Galaxy S8 is going to be direct competition for the new iPhones. But this pricing wouldn't match up competitively. The S8 was released at a price point that will be equivalent to the 7S when it comes out, but it packs the bezel-less 5.8" OLED display that the iPhone 8 will have for several hundred dollars more. Meanwhile, the 7S packs the same screen as the previous model.

    The days of saying that Samsung makes junky plastic phones are over. So how can Apple justify a phone that will pack the same key feature, have roughly the same specs, and the same high-quality camera as the S8, but at a significantly higher price? It seems like Apple is deliberately letting the 7S lag behind the competition in order to make the 8 "special".
  2. ForumChick macrumors regular


    Aug 11, 2017
    7s and + at regular price points, maybe $20 bump
    Iphone 8 at least $1100, at least
  3. Indian Devil macrumors regular

    Mar 3, 2014
    Well I think they should be launching 7s at about $50 less than the 7 last year. They are using the same 4 year old design, which should mean a lot of cost saving for them which they should pass on to the customers.

    But Apple being Apple it will bump the price of 7s by $50 and launch the iPhone 8 at $1000 (at least) plus tax.
  4. willmtaylor macrumors G3


    Oct 31, 2009
    A Natural State
    Sweet. Another new iPhone pricing thread. A new one of these hadn’t popped up in at least a few hours.

    Out of curiosity, any particular reason why you couldn’t have chimed into those?
  5. Ashton Cofer macrumors member

    Feb 7, 2017
    Columbus, Ohio
    Personally I strongly think that all the rumors about the iPhone 8 being $1200, $1300, even $1400+ are all made up and that Apple probably purposely "leaked" these insane speculated prices themselves. They are doing this so that they can surprise everyone with a much cheaper price than expected. Apple is known to have done things like this in the past and it's actually pretty smart of them.

    I think that in reality the iPhone 8 will start at around $969 for the 64GB base model (same price as the 256GB 7 Plus) at the highest. It's possible that they might even go as low as $879 to compete more with the S8. The 256GB model would then be $100-200 higher.

    As for the 7s and 7s Plus, I think that they will be no higher than the current 7 and 7 plus ($649 and $769) and they could possibly be even cheaper as they would be taking the position as the more "budget friendly" iPhone.

    Anyway, though there's no knowing for sure what the prices will be, I am fairly confident that we won't be seeing any of the outrageous iPhone 8 prices that have been circulating in the rumors. Though the iPhone 8 will have significant features that would increase the manufacturing cost, it definitely wouldn't cause such a price increase as to putting the iPhone 8 well over $1000. Quite frankly, most ordinary people wouldn't want to spend over $1000 on a phone so Apple will do everything they can to keep the price down.
  6. scmenut macrumors newbie

    Jul 26, 2010
    You heard it here first...

    $650 - iPhone 7s
    $750 - iPhone 7s+
    $850 - iPhone Pro

    Tbh, you know you won't buy the base model, so add at least a hundred for upgrades and $950-$1050 lines up with the reports and makes $850 look like a steal.
  7. Infiniverse48 macrumors 6502a

    Jun 28, 2017
    After the reports of the OLED yield being roughly 60% there's no way it's $850, although I originally thought it would be many months ago when the $1000 rumor first landed.

    It's more likely (placeholder names):

    7s - $649
    7s Plus - $769
    8 - $969 or $999
  8. Milese3 macrumors 6502

    Aug 11, 2014
    Southampton - United Kingdom
    Spot on
  9. Thaddeuz macrumors member

    Jun 6, 2017
    The iphone 8 wont be 100$ more expensive then the 7s...then nobody would buy the freaking 7s because 8 is much better with also a new design.

    It will cost atleast 300 more then the 7s model.

    Thats like selling a crappy Ford car for 10k and a Ferrari for 11k lol
  10. KavalierMalta macrumors member


    Aug 9, 2017
    The pricing will be interesting to see since the S8 came out recently and priced at around 800-900.

    We have to take in factor but that Apple branding, power wise is stronger than that of Samsung.

    Next September we will know hopefully :D
  11. Thebeat07 macrumors regular


    Aug 27, 2015
    I will be buying the base model. 64gb is enough for me lol
  12. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    Just my viewpoint, but Apples marketing for the iPhone, let alone their other products, is far superior over Samsungs marketing, and the best of any tech company in my opinion. Just in comparison, Apple spends millions a year on marketing the iPhone variously through its functionality and performance. It's not just that Apples marketing is better than Samsung, it's because it's so clever on how it uniquely demonstrates the iPhone functionality. Marketing is crucial for a product, and Apple will consistently release new advertisements for the iPhone throughout the year, which are short, concise ads that address different features uniquely. The Apple Watch is another great example of Apple's marketing skills.
  13. Newtons Apple Suspended

    Newtons Apple

    Mar 12, 2014
    Jacksonville, Florida
    Let them all dream. The 8 will not be for everyone. I paid over $1k for my 7+ so I expect it to be $1299 to the highest spaced 8.
  14. KavalierMalta macrumors member


    Aug 9, 2017
    Totally agree with you. In the marketing world, Apple is a true pioneer.

    Still, I think with the Samsung S8, we consumers might benefit a bit and maybe get an iPhone 8 for around 1k-1.2k top spec.
  15. mctrials23 macrumors 6502

    Sep 19, 2013
    Apple will sell very few (in the grand scheme of iPhone sales) 7S/7S+ if they don't drop the price. If the 8 is extortionate I will just get a cheap 7+ to replace my 6+. The 7S will simply be **** value for money unless they price it lower than the current price points.
  16. PaladinGuy macrumors 6502

    Sep 22, 2014
    I think that the bigger point, relatively speaking, will be what the Note 8 gets priced at. I believe I've read some speculation that it will start at a price considerably higher than the S8.

    Honestly, I'm really hoping all this talk about only having two storage sizes for the "iPhone 8" aren't true. They finally started getting more reasonable on that last year.
  17. mctrials23 macrumors 6502

    Sep 19, 2013
    The S8 is very much competition for the new iphones and you can pick one up for $575 unlocked from amazon right now. That makes the price of $1000+ that people are suggesting for the 8 laughable.
  18. Precursor macrumors 6502a


    Sep 29, 2015
    iPhone prices are getting to this ridiculous amount where it makes more sense to but an iPad Pro plus a cheapest phone and it'll be cheaper
  19. apolloa macrumors G4

    Oct 21, 2008
    Time, because it rules EVERYTHING!
    Many many many people would consider your estimated price to be one utter total rip off! And that includes Apple fans, for the reason you predict it'll come with 'only' 64GB non expandable storage.. it better come with 128GB minimum for that 970 dollars you predict!
  20. akash.nu macrumors 604


    May 26, 2016
    128GB will most certainly not be the minimum.
  21. nviz22 macrumors 603


    Jun 24, 2013
    iPhone 8 64gb: $899
    iPhone 8 128gb: $999
    iPhone 8 256gb:$1099

    Those prices aren't too bad. I remember people were expecting outrageous pricing for the S8/S8+ at launch, but it wasn't so bad as anticipated. I don't think Samsung will make the Note 8 start at $1000 either.
  22. ForumChick macrumors regular


    Aug 11, 2017
    This is all about scalability. The iPhone is so big, it's really difficult to put new tech. All about scale. If the 7s is only a few hundred dollars cheaper than the 8, why would anyone buy it. Apple needs people desperately to buy the 7s because of demand.

    "What many people want, obviously, is for the new OLED iPhone to simply be the “iPhone 8” and wow us with a new design at the same old prices. But what is Apple supposed to do if, say, Samsung can only produce 10 million OLED displays for Apple per quarter? Apple can’t magically produce whatever it wants in sufficient quantity at current prices."- gruber

  23. nviz22 macrumors 603


    Jun 24, 2013
    People can be simple minded as well, so they would see the 7S as a shiny object and be content. Apple will still sell plenty of 7S devices.
  24. bslow1 thread starter macrumors member


    Aug 13, 2017
    Like with the iPhone 6 when it was released, I assume that the goal for the iPhone 8 would be to expand Apple's user base with a phone and design that is cutting-edge. The only direct competition for the iPhone 8 would be the Galaxy S8, but price-wise, they wouldn't match up at all if the rumors are true. Galaxy S8 with 64GB released for $725 US.

    If Apple sells the iPhone 8 for $1000 or more, would that cater to new customers who can get nearly the same experience from an S8?

    And you also have to worry about how it makes the iPhone 7s look. It will clearly appear to be an "inferior" product to the iPhone 8, but priced the same as an Galaxy S8 anyway.
  25. Riffz60 macrumors newbie

    Oct 25, 2016
    Let's not underestimate apples history for insane prices.. people expecting it to be less than £1000 will be in for a surprise.

    Their last MacBook release is a great example of this - they bumped up prices on those things to eye watering levels that shocked everyone.

    They probably leaked the prices themselves to prepare everyone. Whilst also releasing a 7S to have an 'affordable' option.

    No doubt next years '8S' will bring back Touch ID, possibly have a second size option and bring prices back down slightly. I'm very tempted to wait out this year as I feel like a beta tester.

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