Obviously, there's no pricing information for the new iPhones coming to market in a couple of months. But there are rumors that the iPhone "8" (or whatever it will be called) could start at $1100 or greater due to higher manufacturing costs. Now, whether we want to admit it or not, Samsung's Galaxy S8 is going to be direct competition for the new iPhones. But this pricing wouldn't match up competitively. The S8 was released at a price point that will be equivalent to the 7S when it comes out, but it packs the bezel-less 5.8" OLED display that the iPhone 8 will have for several hundred dollars more. Meanwhile, the 7S packs the same screen as the previous model. The days of saying that Samsung makes junky plastic phones are over. So how can Apple justify a phone that will pack the same key feature, have roughly the same specs, and the same high-quality camera as the S8, but at a significantly higher price? It seems like Apple is deliberately letting the 7S lag behind the competition in order to make the 8 "special".