With recent speculation regarding pricing, do you think there will be more subsidies and discounts because not everyone will feel the urge to drop $ all at once? This isn't another "guess the price" thread. Rather, I wanted to ask what to expect in terms of deals and subsidies? Rather I wanted to gauge people's opinions to see if the next bleeding edge chapter will lead towards phones selling themselves or if Apple/companies need to be creative in a mature market? I expect some sort of price-discount strategy via a trade in or something of the sorts. Here is an example of one from last year: http://www.tmonews.com/2016/09/t-mobile-iphone-7-trade-in-deal-pricing-details/ Notice how 5C owners received an incentive to part ways with their obsolete products to get a more cutting edge iPhone 7/7+? That being said, Apple's #1 Android foe is aggressive with pricing strategies, at least in the US at least. Gear VR freebies, BOGO offers, Samsung Pay incentives, etc. Samsung may win in its promos because it might lock a new customer into an installment plan, hook someone into buying VR content, or expand its data repository and market share with Samsung Pay incentives. The end all goal is to create life long "Samsung customers." Apple is a bit different because its brand grew remarkably under Steve Jobs. In addition, Tim Cook's Apple continues to maximize its profit margins into becoming a possible $1 trillion company in the future. But let's also be realistic because carriers want to make $ as well because they want subscribers for many years. Locking people into EIPs, installment plans, and contracts incentives consumers to get newer phones while spreading payments over time. I foresee this trend continuing as well. What are some ideas do you see forthcoming in the next month or two to come?