iPhone 8 - two class customer?

Patrick P

macrumors member
Original poster
Dec 5, 2016
83
32
hey guys!

Just thought about the rumors of the new iPhone 8. When I look at the Samsung S8 (+) and the price of 799€ here in Europe I don't know if many will pay about 1000 - 1100€ for the iPhone 8. The iPhone 7 is sold for 869€ (128gb) and the 7s won't be much less I guess.

Who will pay that price? I think the iPhone 8 might be too expensive if you take a look at the average sales price of iPhones whereas the 7s is unattractive compared to its competitors.
If apple starts to only sell their top-product for over 1000 dollars / 1100€ they will loose. Many won't pay that much for an iPhone and won't buy a second class 7s for 800 bucks if they can buy flagship smartphones for the equal amount of money.

I really hope they only bring one iPhone. Or they discount 7s by a huge margin and sell the new 8 for about the same price. Otherwise I don't see this products working.

What do you think?
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
30,345
30,602
Some will not pay a high price for the iPhone 8. But when you factor in how these carriers are subsidizing monthly installed payments on these phones, not too many customers a shell out the full amount for an iPhone when they make monthly payments and they have trade in promotions for used phones.

And then there are some where money is no expense to purchase the iPhone.

However, I do believe the iPhone 8 will be more expensive this year, as last year it also went up in price as well.
 

Beards

macrumors 6502a
Mar 22, 2014
901
346
Derbyshire UK
If anyone thinks Apple will offer a 'lower price' phone be it a 7s or 8 then they are delusional. Apple will take every single drop of opportunity in convincing us the new phone will be well-worth any amount of price increase.
We are but moths to a flame, we follow no matter how hot it gets.
 
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The-Real-Deal82

macrumors 604
Jan 17, 2013
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Wales, United Kingdom
Some will not pay a high price for the iPhone 8. But when you factor in how these carriers are subsidizing monthly installed payments on these phones, not too many customers a shell out the full amount for an iPhone when they make monthly payments and they have trade in promotions for used phones.

And then there are some where money is no expense to purchase the iPhone.

However, I do believe the iPhone 8 will be more expensive this year, as last year it also went up in price as well.
A lot of people are getting wise to the price hike, especially in Britain where it's jumped on average £200 per contract for the latest iPhone post Brexit as Apple slapped on an extra tax despite not needing it yet. My company just upgraded all the company iPhones and went for the 6S instead of the 7 which is a first. On a personal level I did the same as the price is just too high now. It's a mobile phone at the end of the day, not a MacBook.

I very much doubt i'll but the latest iPhone next time around and it's not because I couldn't afford it. I just question the worth when a year old version does largely the same thing only cheaper? I can get a new Apple Watch every couple of years with the saving.
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
30,345
30,602
A lot of people are getting wise to the price hike, especially in Britain where it's jumped on average £200 per contract for the latest iPhone post Brexit as Apple slapped on an extra tax despite not needing it yet. My company just upgraded all the company iPhones and went for the 6S instead of the 7 which is a first. On a personal level I did the same as the price is just too high now. It's a mobile phone at the end of the day, not a MacBook.

I very much doubt i'll but the latest iPhone next time around and it's not because I couldn't afford it. I just question the worth when a year old version does largely the same thing only cheaper? I can get a new Apple Watch every couple of years with the saving.
I'm not so sure everybody is concerned with the price hike, mainly because the hype is built up so much in the iPhone and sought after when it releases, that I feel there are those who will pay the price no matter what the cost. But again, it depends on the demographic of those who upgrade annually or every other year, or basing their decision on if the features are worth their investment.

Also, I can't speak for the financial issues in the UK. But if the iPhone 8 brings the appropriate changes this year, I think this will be the biggest year Apple has ever seen for an iPhone, let alone that the changes are much welcomed by many.

For example, specifically to me, I will upgrade, being I upgrade annually, but I welcome the physical changes to the iPhone, as the current lineup to me has become redundant for three years in a row. So for my preference, I'm ready for changes. And this year is certainly appearing the iPhone 8 will be dynamic.
 
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The-Real-Deal82

macrumors 604
Jan 17, 2013
7,705
11,654
Wales, United Kingdom
I'm not so sure everybody is concerned with the price hike, mainly because the hype is built up so much in the iPhone and sought after when it releases, that I feel there are those who will pay the price is no matter what the cost. But again, it depends on the demographic of those who upgrade annually or every other year, or basing their decision on if the features are worth their investment.

Also, I can't speak for the financial issues in the UK. But if the iPhone 8 brings the appropriate changes this year, I think this will be the biggest year Apple has ever seen for an iPhone, let alone that the changes are much welcomed by many.

For example, specifically to me, I will upgrade, being I upgrade annually, but I welcome the physical changes to the iPhone, as the current lineup to me has become redundant for three years in a row. So for my preference, I'm ready for changes. And this year is certainly appearing the iPhone 8 will be dynamic.
I'm sure everybody isn't, including yourself. I have seen a marked decrease in the number of iPhone 7's in the wild whereas in previous years the latest phone has been quite well represented. That may not be to do with price and everything to do with it being an incremental upgrade to the 6S however.

The iPhone 8 spec really should have come out last year when the new device rather than a facelift was released. I may have bought it with the specs it's rumoured to have but Apple put out a filler for an extra year. This meant people like me on 2 year contracts either had to stretch the iPhone 6 out for an extra year or get a 6S. I went for the latter. Now i'll be half way through a contract by the time the 8 comes out. It's completely changed my mindset and i'll likely get an older device next time around which will likely be the 8 a year down the line when it's cheaper. I couldn't warrant paying up to £1200 for an iPhone on contract in this financial climate.
 
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The Game 161

macrumors Core
Dec 15, 2010
19,419
9,543
UK
hey guys!

Just thought about the rumors of the new iPhone 8. When I look at the Samsung S8 (+) and the price of 799€ here in Europe I don't know if many will pay about 1000 - 1100€ for the iPhone 8. The iPhone 7 is sold for 869€ (128gb) and the 7s won't be much less I guess.

Who will pay that price? I think the iPhone 8 might be too expensive if you take a look at the average sales price of iPhones whereas the 7s is unattractive compared to its competitors.
If apple starts to only sell their top-product for over 1000 dollars / 1100€ they will loose. Many won't pay that much for an iPhone and won't buy a second class 7s for 800 bucks if they can buy flagship smartphones for the equal amount of money.

I really hope they only bring one iPhone. Or they discount 7s by a huge margin and sell the new 8 for about the same price. Otherwise I don't see this products working.

What do you think?
most will take out contracts anyway not everybody buys their phones each year and yes people will pay it as it's a new iPhone.

it will sell in record breaking numbers
 
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Patrick P

macrumors member
Original poster
Dec 5, 2016
83
32
most will take out contracts anyway not everybody buys their phones each year and yes people will pay it as it's a new iPhone.

it will sell in record breaking numbers
you're right but that still means paying 50€ a month plus about 300 - 500€ for the phone.
 

apolloa

macrumors G5
Oct 21, 2008
12,247
7,699
Time, because it rules EVERYTHING!
hey guys!

Just thought about the rumors of the new iPhone 8. When I look at the Samsung S8 (+) and the price of 799€ here in Europe I don't know if many will pay about 1000 - 1100€ for the iPhone 8. The iPhone 7 is sold for 869€ (128gb) and the 7s won't be much less I guess.

Who will pay that price? I think the iPhone 8 might be too expensive if you take a look at the average sales price of iPhones whereas the 7s is unattractive compared to its competitors.
If apple starts to only sell their top-product for over 1000 dollars / 1100€ they will loose. Many won't pay that much for an iPhone and won't buy a second class 7s for 800 bucks if they can buy flagship smartphones for the equal amount of money.

I really hope they only bring one iPhone. Or they discount 7s by a huge margin and sell the new 8 for about the same price. Otherwise I don't see this products working.

What do you think?
If they only launch one model this year, the iPhone 8, it'll sell for a price the same as or possibly higher then the 7 Plus maybe?
If they DO launch the 7S this year AND the iPhone 8, then the 7S models will be priced exactly the same as the current iPhone 7 range, and the iPhone 8 will be way way more expensive, as you said think €1100 plus starting price.
I think.
[doublepost=1492863966][/doublepost]
most will take out contracts anyway not everybody buys their phones each year and yes people will pay it as it's a new iPhone.

it will sell in record breaking numbers
Buying phones outright has become a popular way to upgrade now in the UK, they are easily available and their is a huge choice of SIM only contracts.
 
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Newtons Apple

Suspended
Mar 12, 2014
22,764
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Jacksonville, Florida
There are people who will cut back on eating to have the greatest iPhone. At most, the 8 will be $250 to$350 over the cost of the 7S. That will stop some but other it will not. The iPhone has become a status symbol for many and they will do anything to be seen with the 8.

The same argument comes up each time Apple introduces a new phone and I am willing to be that Apple will sell millions in no time.

My IRA is depending on it!:p
 

JPack

macrumors 601
Mar 27, 2017
4,672
6,995
Apple's two most important markets use USD and RMB.

As long as the products in those two countries are priced competitively, the rest of the consumers in the world will follow.

It's not really the fault of Apple that Europe has a weak currency.
 

Patrick P

macrumors member
Original poster
Dec 5, 2016
83
32
Sales in China and Europa were about the same in 2016. So its nonsense that Europe is an unimportant market for Apple.

Little size comparison:
US: 320 million people with 30% market share
Europe: 740 million people with 18% market share
 

JPack

macrumors 601
Mar 27, 2017
4,672
6,995
Sales in China and Europa were about the same in 2016. So its nonsense that Europe is an unimportant market for Apple.

Little size comparison:
US: 320 million people with 30% market share
Europe: 740 million people with 18% market share
It's not that Europe is unimportant, it's that there's not many choices European consumers can go to. It's not like there will be a resurgence of Nokia.

China on the other hand, has a huge upswing potential due to the number of strong domestic competitors. Huawei can easily move from global #3 to #2.
 

The-Real-Deal82

macrumors 604
Jan 17, 2013
7,705
11,654
Wales, United Kingdom
It's not that Europe is unimportant, it's that there's not many choices European consumers can go to. It's not like there will be a resurgence of Nokia.

China on the other hand, has a huge upswing potential due to the number of strong domestic competitors. Huawei can easily move from global #3 to #2.
There's plenty of brand choice here besides Apple and Samsung though. There may be a lack of European brands but we do import pretty much all mainstream smartphone brands.
 
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cbreze

macrumors 6502a
Nov 26, 2014
604
313
Oregon
There are far to many taken in by the advertising hype to have the latest and greatest. Even tho their one year old iPhone is still functioning fine. There is just not that much more Apple and the rest can do in the way of innovations to make me want to ditch a perfectly good phone to get a slightly improved one. A few short years ago it was a very different story and each year some awesome new improvements would be released with the new phones. They are running out of ideas IMO. Among other things it's a phone and makes calls. I'll be putting more miles on the phones I currently have. When I really have a need I'll see what's available. $1000 + is a bit much for a phone
 
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Howyalikdemapls

macrumors 6502a
Sep 2, 2013
545
449
hey guys!

Just thought about the rumors of the new iPhone 8. When I look at the Samsung S8 (+) and the price of 799€ here in Europe I don't know if many will pay about 1000 - 1100€ for the iPhone 8. The iPhone 7 is sold for 869€ (128gb) and the 7s won't be much less I guess.

Who will pay that price? I think the iPhone 8 might be too expensive if you take a look at the average sales price of iPhones whereas the 7s is unattractive compared to its competitors.
If apple starts to only sell their top-product for over 1000 dollars / 1100€ they will loose. Many won't pay that much for an iPhone and won't buy a second class 7s for 800 bucks if they can buy flagship smartphones for the equal amount of money.

I really hope they only bring one iPhone. Or they discount 7s by a huge margin and sell the new 8 for about the same price. Otherwise I don't see this products working.

What do you think?
Before the 4S was released, there were rumors that both a 4S and a 5 would be released simultaneously. Obviously, that didn't happen. Other than 4.7" and 5.5" variants, the only time they released two phones simultaneously was the 5C and the 5S, and the 5C didn't do particularly well. I know all the rumors say there will be 3 devices (7S, 7S+, and 8), but my guess is that there will only be one. I think it will be the iPhone 8 and it will be priced very similarly to the current 7+.

I also think this schematic is accurate: https://cdn.macrumors.com/article-new/2017/04/iphone-8-schematic.jpg?retina

Similar iPhone 7+ schematics were leaked around this month last year and they were spot on. (I also think it's a little ridiculous how everyone says how ugly that schematic is, and praises how beautiful renderings are that are based on that schematic, but that's neither here nor there).
 
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JoeyD74

macrumors 6502
Oct 31, 2014
369
173
Do you want a cheap phone or one with the latest and greatest features?
Apple pours money into R&D and buying up company's for tech reasons, the result is expensive products
 
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apolloa

macrumors G5
Oct 21, 2008
12,247
7,699
Time, because it rules EVERYTHING!
It's not that Europe is unimportant, it's that there's not many choices European consumers can go to. It's not like there will be a resurgence of Nokia.

China on the other hand, has a huge upswing potential due to the number of strong domestic competitors. Huawei can easily move from global #3 to #2.
As said that's just wrong. We have many brands, we had a big selection of phones for years and years. Sony, Nokia, Motorola, HTC, Network own brand, Fiish, Sharp, Panasonic, all been available over the years plus more.
We have Heuwei and Xiaomi too. We can also buy Tag Hueuer and Vertu if we want. You can also buy phones like the Note 5 on Amazon UK even though Samsung never officially launched it here.

In regards to mobile markets, the UK and Europe is far more advanced then the US, we were making video calls and browsing the web when the latest and greatest in the US was the Motorola RAZR.
 
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