iPhone advert banned for exaggerating speed

[eplchamps0304]

if the ad in question did not mention anything about speed, and instead just mentioned ita feutures such as email, maps etc, that would have been ok. The was touting the speed of the iphone, while showing a sped up sequence of events on the phone. Thats is clearly misleading and deceptive.

 

[samiwas]

There are people who know a lot more about these things than you who do think it is misleading. That is why it has been banned.

Kind of like how the RIAA and MPAA know a lot more about the music and movie biz. And we all know they always make the right decisions.

 

[dukebound85]

Kind of like how the RIAA and MPAA know a lot more about the music and movie biz. And we all know they always make the right decisions.

Does the RIAA and MPAA look out for the consumer? no

Does the ASA? yes

next time, use better examples, like Better Business Bureau, ESRB, lobbies for a variety of things (like smoking ads and children for example), etc

 

[samiwas]

And I assume the ASA will be going after some of the Blackberry Storm/Bold ads, right? I highly doubt the speed at which the Storm does a google search in this ad:

http://www.youtube.com/watch?v=_i1IDcGD0Yo

One thing most of those ads have done well (not this one), I guess, is that they always cut to something else or flip the phone around when it's time for the result of an action, rather than showing the result of that action. Hell, half of their commercials don't show crap about what the phone actually does.

Ahh, the thin line when dealing with consumers, and protecting yourself against a backlash from people who can't suspend disbelief for a few seconds.

I personally still find nothing wrong with the ads. You can try to convince me otherwise all you want, but it won't happen. I guess I just have a different view of reality, and don't need my hand held at all times. You are free to be disappointed all you want. And that's why I have fun laughing at people like you.

 

[dukebound85]

And I assume the ASA will be going after some of the Blackberry Storm/Bold ads, right? I highly doubt the speed at which the Storm does a google search in this ad:

http://www.youtube.com/watch?v=_i1IDcGD0Yo

One thing most of those ads have done well (not this one), I guess, is that they always cut to something else or flip the phone around when it's time for the result of an action, rather than showing the result of that action. Hell, half of their commercials don't show crap about what the phone actually does.

Ahh, the thin line when dealing with consumers, and protecting yourself against a backlash from people who can't suspend disbelief for a few seconds.

I personally still find nothing wrong with the ads. You can try to convince me otherwise all you want, but it won't happen. I guess I just have a different view of reality, and don't need my hand held at all times. You are free to be disappointed all you want. And that's why I have fun laughing at people like you.

lets keep insults out of this bud. never did i say i believed it to be the true speed but i can see how people could easily be misled

yea i would have no issue at all with the ASA going after that ad

im still amazed at people who side on the companies' behalf on this. all that is required to fix this is to say in small print that the iphone speeds are substantially exaggerated. why are you so against ASA making Apple be honest in their ads? and why do you laugh at people who are misled by ads? seriously. I feel sorry for them and I'm greatful their are organizations who try to protect the consumer and not let companies take advantage of the average Joe.

 

[anjinha]

Maybe I'm not making any sense (it's kinda late here) but let me say this: I don't think the small print on an ad or anywhere for that matters protects the customer all that much, it protects the company.

Say I'm a naive consumer and watch that apple ad. Chances are that I won't even notice the small print, since most people don't, saying that the sequences are sped up. So I go and buy an iPhone and when I discover that it's not as fast as advertising I go complain. But in that case I don't have any ground to complain because of the small print in the ad. So who is really being protected here?

The small print is there to protect the companies from getting sued when people want to complain about something, not to protect the customer. Do we really need to be told that coffee is hot and that pets shouldn't be put in the microwave to dry?

 

[kdarling]

Perhaps what phone ads need, is a Joe Isuzu type of character.

Remember him? He'd say stuff like "this car gets 200 miles per gallon", just to emphasize that it was frugal on gas... while below him, large letters stated "He's lying!"

They were great ads. Like this one: Claims car goes 950 mph.

 

[toontra]

I personally still find nothing wrong with the ads. You can try to convince me otherwise all you want, but it won't happen.

So by your own admission you won't change your mind, no matter what evidence is shown you? Why am I not surprised!

And that's why I have fun laughing at people like you.

I'd rather be laughed at by a self-confessed bigot than be laughed at and cynically exploited by ad agencies.

 

[milani]

So by your own admission you won't change your mind, no matter what evidence is shown you? Why am I not surprised!



I'd rather be laughed at by a self-confessed bigot than be laughed at and cynically exploited by ad agencies.

He's still right, though...

 

[toontra]

He's still right, though...

Thanks for the thoughtful contribution.

 

[samiwas]

So by your own admission you won't change your mind, no matter what evidence is shown you? Why am I not surprised!

What evidence? There is an ad. I saw it. I don't think it was misleading, because I can figure out the difference between "ad speed" and "real speed". There is nothing else to see.

In *other* cases, I might see the other side. But I just don't here.

I'd rather be laughed at by a self-confessed bigot than be laughed at and cynically exploited by ad agencies.

OK, if you feel exploited, there is nothing I can do to help you. I will go on, feeling just fine.

 

[paulsalter]

.................

 

[milani]

Thanks for the thoughtful contribution.

There has already been enough thoughtful contribution by myself and others, if you can't digest it that's not my problem - kind of like it's not Apple's problem either.

 

[sibruk]

I am also one of the 17 who filed a complaint about this advert. I was fed up with Apple falsely advertising their product.

Fed up with Apple suggesting that you can get a pulsating dot GPS lock and map draw over 3G within half a second (when anyone who has used Maps like this knows it often takes more than half a minute to do so).

Fed up that they suggest that applications can be launched instantaneously, that PDFs can be panned and scanned without any lag, that the Mail interface is that snappy.

And all of this against a soundtrack that insists it's "really fast" and a visual sequence that suggests the passing of real time. Well it was enough to make me sick!

So that's why I filed my complaint. And I'm very happy that the ASA have ruled as they have.

I love my iPhone and all, but until it is capable of doing all those things as quickly as is shown, the ASA was right to say "this advert misleads consumers".

 

[milani]

I am also one of the 17 who filed a complaint about this advert. I was fed up with Apple falsely advertising their product.

Fed up with Apple suggesting that you can get a pulsating dot GPS lock and map draw over 3G within half a second (when anyone who has used Maps like this knows it often takes more than half a minute to do so).

Fed up that they suggest that applications can be launched instantaneously, that PDFs can be panned and scanned without any lag, that the Mail interface is that snappy.

And all of this against a soundtrack that insists it's "really fast" and a visual sequence that suggests the passing of real time. Well it was enough to make me sick!

So that's why I filed my complaint. And I'm very happy that the ASA have ruled as they have.

I love my iPhone and all, but until it is capable of doing all those things as quickly as is shown, the ASA was right to say "this advert misleads consumers".

The human race owes you its gratitude for taking the time out of your day to drastically improve the course of human existence. I, for one, thank and congratulate you with sincerity.

 

[sibruk]

The human race owes you its gratitude for taking the time out of your day to drastically improve the course of human existence. I, for one, thank and congratulate you with sincerity.

LOL, it sounds like you've taken some advice from my signature.

 

[milani]

LOL, it sounds like you've taken some advice from my signature.

Of course.

 

[StuBeck]

Haha, I can't believe people are still discussing this. At this point NO ONE'S opinion is going to change!

 

[jonnyb]

I just noticed some text at the end of the UK app store TV ad (the one featuring Cro-Magnon racing) and there was some text at the end: "Some steps removed and sequences shortened". Is this new?