people will look at the specifications, the numbers, the features,
This is where I think you are wrong, and I just do not understand your premise.
As one of the only people in my family who even gives the slightest care about their phone, I can tell you that the majority of regular consumers are not looking at specifications, numbers and features. They don’t care, they barely understand them.
These type of concerns are straight out of the mindset of people who spend time on tech forums. These people are not the regular, these people are not the majority of the two billion Apple customers.
RAM, processor, speed, the material used on the edges of the phone, how many lenses that it has… To the majority of average consumers, this is all just noise, useless information that goes in one ear and out the other.
Someone cracked a joke the other day and I don’t know who it was but, while it wasn’t exactly very funny and kind of insulting honestly, it does have a germ of truth to it, which is that…
The iPhone Air will sell very well to people who have no idea what the difference between cellular data and Wi-Fi is. And that is a lot, a lot of people.