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iPhone Air's Durability Put to the Test by Apple Execs
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I’m missing Gruber.
Also, come-on Jos, get the product naming under control:
iPhone 26 e
iPhone 26
iPhone 26 Air
iPhone 26 Pro
iOS 26
Mac 26 Mini, etc.
MacBook 26 Air, Pro.
macOS 26 Tahoe.
Apple Watch 26
Apple Watch 26 Ultra.
watchOS 26
It’s that easy.
Also, come-on Jos, get the product naming under control:
iPhone 26 e
iPhone 26
iPhone 26 Air
iPhone 26 Pro
iOS 26
Mac 26 Mini, etc.
MacBook 26 Air, Pro.
macOS 26 Tahoe.
Apple Watch 26
Apple Watch 26 Ultra.
watchOS 26
It’s that easy.
‘Hey, how come the other part of the line gets all the fun colors, you know, and we don't?’
Sounds like something my six year old would say. Not sure I would change a color scheme this drastically year over year because of feedback like that.
But hey - I am not in marketing. What do I know.
Sounds like something my six year old would say. Not sure I would change a color scheme this drastically year over year because of feedback like that.
But hey - I am not in marketing. What do I know.
Yeah, didn’t they learn proper English at school? Everyone knows it’s “proest”.
Black is the most professional color for camera gear, most exceptions are technologically/contextually motivated such as photography tele lenses being white-ish so they accumulate less heat from the sun and it affects glass as little as possible.
Orange and even darker blue are a big no-no because not only they are more likely to attract attention but those colors will also create color cast when filming up close (light bouncing from phone back onto subject will add a tint to objects that are closer, nightmare).
I'd say for most situations white iPhone from this gen is the best option since it's the most neutral, but black case or gaffer tape should be applied preferably
When the public gets them and they get messed up will these people say: “You’re bending it wrong!”
I'm a climber too and was thinking the same thing.
Or one could sit on it like the 6S.
The logic board is along the top, in the "plateau". So I think that wont be subject to this kind of bending.
I do not understand who this phone is for or how it allows them to make the Pro more Pro? They just say things without much reasoning....... like Siri.
I'd like to see them drop it from standing height onto an uneven asphalt parking lot with some bits of gravel sprinkled about. That's the real test.
HEY APPLE: How about more than one fun color on the Pro? We like to have options! And other people want black.
Don't get the Gruber hate. People said for years that he wasn't critical enough of Apple. I actually think he was at times, but he was also good at smartly justifying why they did certain things that made some logical sense given the long history of Apple and his access to little birdies on the inside. And then when he's actually super critical, he gets cut off and everyone celebrates that. Like, hypocrite much, everyone?
HEY APPLE: How about more than one fun color on the Pro? We like to have options! And other people want black.
Don't get the Gruber hate. People said for years that he wasn't critical enough of Apple. I actually think he was at times, but he was also good at smartly justifying why they did certain things that made some logical sense given the long history of Apple and his access to little birdies on the inside. And then when he's actually super critical, he gets cut off and everyone celebrates that. Like, hypocrite much, everyone?
Ya right, if Apple emptied out their pockets then they wouldn’t have nothing for next year.
Worked on me. I’m buying a Cosmic Orange PM after years of back/forth between black and white phones. I feel if people really want Black, just get a case.
Softball questions the guy to the right didn't even challenge them about pricing the iPhone Air compared to the iPhone 17 base model
I’ll bet Heather Swanson can bend it.
Following the iPhone 17 event earlier this week, Apple marketing chief Greg Joswiak and Apple hardware engineering chief John Ternus did an interview with Tom's Guide's Mark Spoonauer to discuss the iPhone Air. During the interview, Joswiak demonstrated the iPhone Air's durability by handing Spoonauer an iPhone Air and encouraging him to try to bend it.
Spoonauer says that it survived the bend test. "I used all my strength, and the 5.64mm thin phone bowed (slightly), but did not break," he said. TechRadar's Lance Ulanoff was also part of the interview, and he too was unable to get the iPhone Air to bend. It did flex, but it returned to its original position, which Joswiak said was meant to happen.
The 6.5-inch iPhone Air has a grade 5 titanium frame, and with the iPhone 17 Pro models transitioning to aluminum, it's now Apple's only titanium iPhone. When announcing the iPhone Air, Apple said the titanium frame "exceeds" its "stringent bend test requirements."
The bendability of an iPhone has been something people pay attention to since the 2014 launch of the iPhone 6 models. The iPhone 6 and iPhone 6 Plus became famous for "bendgate" after users found that the iPhones could bend in a pocket.
According to Ternus, multiple factors needed to align for Apple to design a thin and light iPhone. "We needed advancements in our materials development, Ceramic Shield on the back to be able to create that hollow plateau. If you look at the inside of the iPhone Air, almost the entire phone is living right up there in that top and that in that plateau. And then we need the efficiency of Apple silicon. So it was all of these pieces that had to come together," he explained.
Spoonauer says that he asked about the "plateau" naming for the camera bump, and it's a word that Apple has been using internally "for a while."
The interview continued with TechRadar, where Ternus and Joswiak discussed the iPhone 17 Pro models.
Apple set out to make the iPhone 17 Pro models the "most Pro phones" possible, leading to improvements in battery life, new camera technology, and durability. On the transition from titanium to aluminum, Ternus said there were "two undeniable wins for aluminum." Apple used a custom aluminum alloy, and it is 20 times better at thermal conductivity than titanium so it is better able to spread heat. Aluminum is also lighter than titanium, which allowed for more battery weight. "And then the icing on the cake is it allowed us to anodize it," said Ternus, referring to the Cosmic Orange iPhone 17 Pro.
"Look, for years we've had Pro customers say 'Hey, how come the other part of the line gets all the fun colors, you know, and we don't?' And it's like Okay, you want a fun color? How about Cosmic Orange, baby?" Joswiak said.
Both interviews are worth watching for those who are interested in additional details on the iPhone Air and the iPhone 17 Pro models. Apple's new devices will be available for pre-order starting on September 12, with a launch planned for September 19.
Article Link: iPhone Air's Durability Put to the Test by Apple Execs
Many things to consider about this iPhone 17 Air
1) The issue of battery life at 120 Hz with intensive use
2) The device's heating. Greg dodged the question by arguing that the A19 Pro solves everything. Will we see?
3) I have a bad feeling about its long-term integrity, so it might not be a Galaxy Note 7.
1) The issue of battery life at 120 Hz with intensive use
2) The device's heating. Greg dodged the question by arguing that the A19 Pro solves everything. Will we see?
3) I have a bad feeling about its long-term integrity, so it might not be a Galaxy Note 7.
I miss Gruber. It’s pretty obvious Apple is salty for him blindly calling them out on their AI nonsense.
The main logic board is in the camera bump,..so no issues. Clearly this is designed for the 2026 iPhone Fold.
"We have the best design team in the world"
You really don't, guys. You have a large marketing team with a near infinite budget.
You really don't, guys. You have a large marketing team with a near infinite budget.