If in-store quantities can satisfy say, 80% of the immediate, onsite demand, and the Apple Store online can have them shipped in no more than 3-5 days, then the eBayers well likely be left out in the cold, except for overseas buyers...
"Hello. I'm liking to buy the IphOne you are presenting for purchase 'Buy-It-Now' for $2000. I am happy to offering $5000USD for deliver to Krakow, Poland. Pleasing to inform us of your bank account and routings so deposit of funds may be made direct on delivery of your items. Thanking you!"